Area Sales Manager - Manager - Bihar - Lending (LRM)
Patna, Bihar · Onsite · Posted Oct 19, 2026
At a glance
- Workplace
- Onsite
- Location
- Patna, Bihar
About the role
- Paytm is looking for an experienced Sales Leader & People Manager to drive the Merchant Lending business across the assigned region.
- The role involves scaling merchant loan penetration, strengthening underwriting funnel quality, and unlocking incremental revenue through strategic cross-sell initiatives.
Responsibilities
- Grow Merchant Lending penetration and overall credit distribution in the assigned geography.
- Drive visibility & deployment of lending products—Merchant Loans, BNPL, QR-linked credit, overdraft lines, etc.
- Lead cross-sell of financial products like Gold SIP, Insurance, and other merchant financial tools to enhance merchant stickiness and revenue-per-merchant.
- Identify, recruit, and manage a strong field sales team to accelerate lending acquisition and cross-sell outputs.
- Define market size, span, funnel metrics, and territories for Team Leads to maximise efficiency.
- Ensure seamless communication of plans/targets, minimising expectation vs delivery gaps.
- Monitor and improve portfolio quality metrics—repayment behaviour, fraud checks, documentation hygiene, and onboarding quality.
- Conduct audits and validations on loan files, sales processes, and cross-sell adherence.
- Lead and mentor a large on-ground structure of 5–10 Team Leads & 100+ indirect employees, ensuring high productivity and compliance.
Benefits
- A collaborative output driven program that brings cohesiveness across businesses through technology
- Improve the average revenue per use by increasing the cross-sell opportunities
- A solid 360 feedback from your peer teams on your support of their goals
- Respect, that is earned, not demanded from your peers and manager
- Creating wealth for you