ASO Specialist

Helsinki · London · 3+ years experience · Full-time · Onsite · Posted Oct 15, 2026

At a glance

Supercell is a games company from Helsinki, Finland, with offices https://supr.cl/jd-offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create great games https://supr.cl/jd-games that as many people as possible play for years and that are remembered forever.
So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings https://supercell.com/en/news/learning-from-failures/, and killing lots of projects.
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Supercell is seeking an experienced App Store Optimization (ASO) Specialist to join their Media & Ops team and drive the growth story forward.
The mission is to increase the visibility and downloads of existing games by developing and implementing effective ASO strategies on the Apple App Store and Google Play.

Devise strategies and project plans to improve App Store ranking and drive organic installs
Coordinate and managing projects from inception through to completion, working with internal and external stakeholders across creative, product, marketing and other business functions
Execute A/B testing to increase conversions, establishing best practices, documenting results and implementing in the stores
Contributing to keyword optimisation strategies
Monitor app store performance metrics and analyze data to identify areas for improvement and optimization
Create localisation strategies for top markets
Work with the UA team to create Custom Product Pages & Custom Store Listings to support their activities
Support new games to launch

Strong understanding of App Store Algorithms
Experience supporting keyword optimisation strategies
Knowledge of data analysis
Ability to create reports
Keeping up-to-date with the latest trends and best practices in mobile digital marketing and ASO
Strong communication and collaboration skills
Strong creativity skills
Good innovative skills
Experience planning and conducting A/B testing in collaboration with related business functions
Understanding of how the upper funnel and down funnel metrics work

+3 years of experience in ASO management, preferably in the mobile gaming industry
Established background in marketing, product or product marketing
Extremely organized with solid project management skills
Excellent communication skills both written and verbal