At a glance
- Experience
- 6-8 years experience
- Employment
- Full-time
- Workplace
- Remote
- Location
- Remote
About the role
- Deepgram is seeking a Brand Copy Lead to craft the brand voice through campaign concepts, launch headlines, and living language.
- The role sits inside the Brand Studio alongside brand strategy, design, brand marketing, and web to bring the new verbal identity to market.
Responsibilities
- Lead copy concepting for brand campaigns, from the first brief through final lines by developing distinct creative directions and headlines.
- Write for big canvases including out-of-home, audio and podcast, video and launch films, social, sponsorships, and brand activations.
- Partner with design from day one so words and visuals land as one cohesive idea.
- Adapt campaigns for global markets and audiences while working with regional teams to keep the idea intact.
- Own the application of Deepgram's verbal identity across every brand surface such as websites, product launches, events, ads, email, and internal moments.
- Write copy for Deepgram's website, events, experiential moments, and literally for voice.
- Contribute to naming products, voices, programs, and campaigns.
- Run brand copy review across the studio for ads, web pages, launch materials, and agency work.
- Translate product marketing and technical input into copy that is accurate and interesting.
- Lead with an AI-forward approach by using and building AI tools like voice copilots, prompt libraries, and review workflows.
Requirements
- 6–8+ years of copywriting experience, with significant time concepting brand campaigns, ideally split between an agency and an in-house team at a fast-moving technology or consumer brand.
- A portfolio that shows ideas, not just execution, including campaign concepts, headlines, and lines that made it into the world.
- Strategic thinking ability to read and interrogate a brief and explain why the idea is right for the audience and business.
- A distinctive, quippy voice with the range to write in someone else's and flex from punchy campaign lines to clear product explanations.
- Speed with quality, including the ability to turn around a strong first round in a day when needed.
- Comfort translating technical products for multiple audiences like developers, enterprise buyers, and influencers.
- A collaborative, low-ego approach to feedback.
- Excellent judgment, taste, and a point of view on brands, campaigns, and culture.
Preferred qualifications
- Experience writing for developer, AI, or other technical brands.
- Experience writing for voice, such as audio ads, scripts, conversational UI, or voice assistants.
- Naming and verbal identity experience.
- Experience writing for global or APAC markets.
