Brand Insights, Measurement Lead

San Francisco, CA | New York City, NY · San Francisco · USD 255,000-320,000 / year · Hybrid · Posted Oct 15, 2026

At a glance

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

The Brand Insights, Measurement Lead will strengthen the evidence fueling brand decisions by analyzing marketing spend, campaign performance, and user data. This role sits at the intersection of human understanding, marketing science, and organizational influence, providing actionable insights to leadership. You will own recurring measurement readouts and manage brand health tracking studies to inform marketing strategy.

Own recurring executive and all-hands readouts of key marketing metrics, headwinds, and tailwinds.
Lead process ownership of Prosumer and B2B brand health tracker studies and manage research vendor relationships.
Coordinate across Comms, Marketing, and data science to maintain a consistent brand-health dashboard.
Support media mix modeling, multi-touch attribution, and incrementality analyses to optimize budget allocation.
Conduct pre- and post-campaign analysis to inform creative, channel, and audience adjustments.
Build audience and funnel analyses to quantify movement from awareness to conversion.
Audit and redesign processes for reporting customer sentiment across the business.
Manage underlying data pipelines to ensure reliability of recurring readouts.
Partner with Marketing Insights teammates to align measurement processes and research design.
Present findings to non-technical stakeholders, translating complex results into clear business recommendations.

Fluency in SQL and Python or R.
Experience designing or analyzing experiments such as A/B tests, holdouts, or lift tests.
Ability to apply regression, segmentation, or causal-inference methods to business questions.
Experience building and maintaining recurring metrics reports or dashboards for executive stakeholders.
Proven ability to synthesize campaign-level learnings into actionable strategic changes.
Strong communication skills to translate hedged, caveated findings into clear recommendations.
Bachelor’s degree or equivalent combination of education, training, and experience.
Strategic orientation with a focus on understanding customer perceptions and shifting business direction.

Experience with media mix modeling, multi-touch attribution, or incrementality and lift testing.
Experience advising marketing stakeholders on experimental design for live campaigns.
Familiarity with survey-based quantitative research such as MaxDiff, conjoint, and brand tracking.
Experience with modern data warehouses like Snowflake or BigQuery.
Experience with BI tools such as Tableau, Looker, or Power BI.
Prior experience in marketing, growth, or brand analytics.
Graduate degree in statistics, economics, or another quantitative field.

Location-based hybrid policy: staff expected to be in office at least 25% of the time.
Some roles may require more time in office than the 25% minimum.