Brand Marketing Manager
Denver · New York City, NY · San Francisco · USD 104,830-147,996 · 5+ years experience · Hybrid · Posted Oct 13, 2026
At a glance
- Experience
- 5+ years experience
- Workplace
- Hybrid
- Location
- Denver · New York City, NY · San Francisco
- Salary
- USD 104,830-147,996
About the role
- As Fastly Brand Marketing Manager, you will help shape how the world perceives Fastly.
- You will have the opportunity to shape and evolve our brand, drive brand awareness and understanding, and ensure brand consistency across all marketing channels.
- Reporting to the Senior Director of Brand & Market Influence, you will serve as the steward turning brand positioning into integrated campaigns, governance, and measurement.
Responsibilities
- Translate brand strategy into actionable program plans, creative briefs, and integrated campaign kickoffs alongside digital and campaign teams
- Create systems and processes for managing consistency and adherence to Fastly's brand identity, style guides, asset libraries, and self-serve training programs
- Manage external brand agencies, vendor relationships, and production budgets
- Support brand measurement, including brand health tracking, campaign effectiveness, and message testing
- Collaborate seamlessly with Product Marketing, Field Marketing, Campaigns, and Digital to help reduce messaging fragmentation
- Partner with PR, content, and executive teams to build and align brand-level thought leadership initiatives
- Act as a bridge between high-level strategy decks and creative execution, writing clear, inspiring creative briefs
- Experiment with AI tools that accelerate audience research, competitive analysis, and creative concepting
Requirements
- 5+ years of experience in brand management, brand marketing, or integrated campaign management
- Demonstrated experience developing brand governance frameworks, style guides, or cross-functional enablement programs
- Proven track record of briefing, stewarding, and managing complex multi-channel creative projects with agency and internal partners
- Experience running or interpreting primary brand research, awareness tracking, and performance metrics
- Strong cross-functional leadership and stakeholder management skills across marketing, product, and sales
- Excellent written and verbal communication skills with a sharp eye for design and brand consistency
Preferred qualifications
- B2B SaaS, developer platform, or cloud infrastructure brand experience
- Hands-on experience utilizing AI tools for workflow automation, creative briefing, or audience research
- Experience managing executive thought leadership or branded content programs
Benefits
- Medical, dental, and vision insurance
- Family planning
- Mental health support along with Employee Assistance Program
- Insurance (Life, Disability, and Accident)
- Flexible Vacation policy
- Up to 18 days of accrued paid sick leave
- 401(k) including company match
- Employee Stock Purchase Program
- 12 paid local holidays
- 12 paid company wellness days
Workplace
- Position open to Hybrid And Remote Work Locations
- Strong preference for Hybrid near a local office (San Francisco, CA; Denver, CO; New York, NY)
- May be willing to consider remote candidates within the US
- Position may require travel as required by your role or requested by your manager
Skills
- AI Tools
- Brand Marketing
- Campaign Management
- Program Management
