Brand Strategy Lead

Austin, TX · 6+ years experience · Full-time · Onsite · Posted Oct 19, 2026

At a glance

Base is looking for a Brand Strategy Lead to own the Base brand as the company grows into the country's most beloved energy company.
The role involves building research systems, writing positioning, and leading brand campaigns that introduce Base to new markets.
You will work closely with design, growth, sales, and leadership to ensure strategy is executed and work ships.

Build and run research systems that show how members think, decide, and talk about Base, using sales call recordings, social listening, qualitative interviews, and quantitative surveys.
Turn research into sharp insights and campaign strategies, and be the voice of the member across the company.
Partner with design as a thought partner to build creative that stays true to the brand and also moves it forward.
Write clear, distinctive positioning for each product and market, and keep it consistent across every marketing touchpoint.
Lead integrated brand campaigns from brief to launch, including market launches in new states.
Test creative concepts with real audiences before committing media spend.
Set campaign goals tied to business outcomes.

6+ years of experience in brand strategy, strategic planning, or brand marketing, at an agency, a consumer brand, or both.
A portfolio of integrated campaigns led from strategy through execution, with clear results.
Hands-on experience running qualitative and quantitative research and turning it into positioning.
Strong creative taste and the ability to give clear, useful direction to designers and creative partners.
Comfort working through a full funnel, from awareness to signup, and building an ideal customer profile (ICP) from data.
A doer's mentality: writing the brief, sitting in on sales calls, and staying close to the work.
First principles thinking, grit, and a bias toward shipping.