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Content Engineer

Car Gurus

Boston · Boston (1001 Boylston Street) · USD 64,000-81,000 · Full-time · Hybrid · Posted Oct 19, 2026

At a glance

Employment
Full-time
Workplace
Hybrid
Location
Boston · Boston (1001 Boylston Street)
Salary
USD 64,000-81,000 · Base salary

About the role

  • We are looking for a Content Engineer to help operate and improve the systems and workflows that power CarGurus content.
  • This is a content-operations role with strong technical fluency where you will manage structured content in our headless CMS and related databases.

Responsibilities

  • Manage and maintain a structured database of content, including records, fields, statuses, metadata, templates, relationships, and update schedules.
  • Operate day-to-day publishing and refresh workflows across multiple content types, markets, and production queues.
  • Coordinate work from intake through review, revision, approval, publishing, and post-publication quality checks.
  • Configure and maintain Contentful models, entries, templates, and workflow states within established standards.
  • Use AirOps, LLM tools, and related AI-assisted workflows to support content creation, enrichment, updating, and quality control.
  • Review generated or data-informed content for accuracy, completeness, clarity, consistency, brand voice, and usefulness to car shoppers.
  • Monitor workflow output and investigate issues such as missing data, incorrect formatting, duplicate records, broken links, stale content, or failed production steps.
  • Track answer-engine optimization (AEO) performance and citation visibility across AI and LLM search experiences; monitor where and how CarGurus content is cited, and use citation data to improve briefs, content structure, internal linking, prompts, and workflow outputs.
  • Partner with editors and SEO stakeholders to translate briefs, content standards, and search intent into clear workflow requirements.
  • Maintain production trackers, documentation, QA checklists, and process guides so that work is visible, repeatable, and easy for others to follow.

Requirements

  • Experience in editorial operations, content operations, content management, publishing, SEO content, digital production, or a related field.
  • Strong technical fluency and the ability to learn unfamiliar systems quickly.
  • Experience managing structured content, databases, spreadsheets, CMS platforms, workflow tools, or production queues.
  • A careful, methodical approach to data quality, content QA, and troubleshooting.
  • Experience coordinating multiple projects or workflows with competing deadlines and dependencies.
  • Strong written and verbal communication skills, including the ability to explain technical or process issues to nontechnical partners.
  • Good editorial judgment and a clear understanding of what makes content accurate, useful, readable, and consistent.
  • Comfort working with AI-assisted content tools while applying human review, fact checking, and quality standards.
  • The ability to work independently on varied, routine-to-moderately complex problems and to ask for help or escalate issues when appropriate.

Benefits

  • Equity for all employees
  • Career development programs
  • Corporate giving programs
  • Employee resource groups (ERGs) and communities
  • Flexible hybrid model
  • Robust time off policies
  • Daily free lunch
  • New car discount
  • Meditation and fitness apps
  • Commuting cost coverage

Workplace

  • Flexible hybrid model

Skills

  • Contentful
  • AirOps
  • LLM Tools
  • CMS Platforms
  • Structured Data
  • Databases
  • Spreadsheets
  • No-code/low-code Tools
  • SEO

Car Gurus

Content Engineer

Apply now