At a glance
- Employment
- Full-time
- Workplace
- Onsite
- Location
- Austin, TX
About the role
- As our Content Lead, you'll shape how both members and prospective employees get to know Base.
- About half your time goes to member content such as the website, the blog, and emails and texts, while the other half focuses on employer brand storytelling.
Responsibilities
- Own content across the customer acquisition journey, from the website and blog to email, text and social.
- Lead Base's employer brand content and tell the stories of the people building the company.
- Set the voice and editorial standards the rest of Base writes to.
- Build the content distribution strategy.
- Partner with lifecycle, growth, recruiting, product and design to turn their work into content people want to read.
- Talk to members and teammates to find the stories worth telling.
Requirements
- A portfolio that shows you're an excellent writer.
- Make complex topics clear and simple without talking down to the reader.
- A love of writing.
- Experience owning content end to end at a fast-growing company, a consumer brand, or a publication.
- An audience-first habit of using interviews, data and research to understand who you're writing for before you start.
- A working knowledge of how content gets distributed across web, social and email.
- The ability to ship volume without losing quality: seven or more pieces a month, plus lifecycle copy.
Skills
- Content Distribution
- Lifecycle Copy
