Content Optimization Specialist
New York · USD 112,000-140,000 / year · 1-2 years experience · Full-time · Hybrid · Posted Oct 1, 2026
At a glance
- Experience
- 1-2 years experience
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- New York
- Salary
- USD 112,000-140,000 / year · OTE
About Datadog
- Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.
About the role
- The Technical Content team is looking for an experienced Content Optimization Specialist to grow Datadog's visibility across traditional and AI-assisted search platforms.
- As part of the Community organization, you will optimize written and video technical content for search engines, answer engines, generative engines, and AI/LLM experiences.
- You will identify new opportunities as audience needs and search behavior evolve, understanding how content is surfaced, cited, and summarized.
Responsibilities
- Translate complex technical concepts into clear, well-structured content that aligns with audience-specific search intent.
- Manage on-page content optimization, including metadata, structure, and internal linking.
- Analyze how Datadog content is surfaced, cited, and summarized across AI-assisted search and agentic platforms, and use those findings to guide content optimization.
- Collaborate with cross-functional stakeholders across Community, Marketing, and Product Management teams to ensure content aligns with SEO/AEO/GEO best practices and supports key growth initiatives.
- Conduct keyword research and content gap analysis that inform content production and optimization.
- Create content briefs and outlines that turn research findings into clear requirements for content development and optimization.
- Monitor and report on the results of content optimization efforts, highlighting gains, losses, and opportunities across search rankings, earned citations, AI visibility, traffic, and user engagement.
Requirements
- Experience creating a high volume of technically accurate content for an engineering and developer audience.
- A portfolio of content developed in previous roles showing how work contributed to measurable business results.
- 3-5 years of hands-on SEO experience, with a focus on on-page content optimization.
- 1-2 years of experience optimizing content for AI-assisted search and agentic platforms (ChatGPT, Claude, Gemini, Codex, etc.).
- Proficiency with several SEO/AEO tools, such as Profound, Conductor, Semrush, Ahrefs, and Google Search Console.
- 2-5 years of experience working as a technical content writer, journalist, or content strategist at an AI or SaaS company.
- Stay up to date on SEO, AEO, GEO, and AI trends and know how to translate industry changes into opportunities.
Benefits
- High income earning opportunities based on self performance
- New hire stock equity (RSU) and employee stock purchase plan (ESPP)
- Continuous professional development, product training, and career pathing
- Sales training in MEDDIC and Command of the Message
- Intra-departmental mentor and buddy program for in-house networking
- An inclusive company culture, opportunity to join Community Guilds
- Healthcare, dental, parental planning, and mental health benefits
- 401(k) plan and match
- Paid time off
- Fitness reimbursements
Workplace
- Operates as a hybrid workplace
- In the office three days per week
Skills
- SEO
- AEO
- GEO
- AI/LLM
- Profound
- Conductor
- Semrush
- Ahrefs
- Google Search Console
- ChatGPT
- Claude
- Gemini
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- Codex
