Creative Director, Brand Storytelling
Santa Monica · USD 209,400-232,800 / year · 10+ years experience · Hybrid · Posted Oct 12, 2026
At a glance
- Experience
- 10+ years experience
- Workplace
- Hybrid
- Location
- Santa Monica
- Salary
- USD 209,400-232,800 / year · Base salary
About the role
- The Creative Director/Filmmaker — Brand Storytelling leads the concept, development, and production of Roku-produced brand commercials, video idents, experience videos, and other high-impact brand films within the Creative Studio.
- This is a hands-on creative leadership role for an exceptional storyteller who can find the simple, ownable, and entertaining idea, shape compelling narratives within the world of Roku City, and guide the creative vision from first pitch through post-production.
Responsibilities
- Lead end-to-end creative development of Roku Creative Studio brand commercials, video idents, experience videos, and related brand storytelling—from brief and insight through concept, treatment, script, visual development, production, post-production, and final delivery
- Define the creative point of view for each project, establishing the story, tone, visual language, comedic approach, performance direction, pacing, sound, and craft standards
- Write, develop, or collaborate on scripts, treatments, storyboards, beat sheets, visual references, and production plans
- Direct the creative process across live-action-inspired, animation, visual effects, motion, and AI-assisted video approaches—identifying when each technique best serves the story
- Lead an in-house production model using AI-assisted and agentic workflows, maintaining a high bar for originality, quality, brand integrity, and responsible use of AI
- Collaborate with Brand Strategy, Copy, Marketing, Product, Devices, Advertising, and other cross-functional partners to translate business objectives into audience-first stories
- Present concepts and creative recommendations to senior stakeholders, building alignment while protecting the strength and distinctiveness of the work
- Champion a culture of experimentation, candor, generosity, humor, and creative excellence within the team
- Build and maintain relationships with select external creative, production, talent, and finishing partners when specialized support is needed
- Establish and evolve a portfolio of Roku brand storytelling that scales across campaigns, products, experiences, and global markets
Requirements
- 10+ years of experience as a video creative director, filmmaker, director, or equivalent creative leader in a brand, agency, entertainment, studio, network, or production environment
- A strong portfolio demonstrating excellence in commercial filmmaking and visual storytelling, including brand films, commercials, idents, experience videos, or other high-impact video work
- Demonstrated ability to develop an idea from a brief into a clear, compelling concept and carry it through pre-production, production, and post-production workflows
- Exceptional visual storytelling skills, with a sharp eye for composition, camera, performance, pacing, production design, motion, sound, and editorial rhythm
- Experience creating comedy-driven work, including strong premise, character, timing, tone, surprise, and emotional payoff
- Experience leading multidisciplinary teams of producers, editors, animators, designers, writers, technical artists, and production partners
- Ability to give clear, actionable feedback and inspire excellent work without creating unnecessary process or friction
- Comfort working in an evolving, AI-assisted production environment with genuine interest in agentic creative workflows and emerging approaches to filmmaking
- Sound judgment around the responsible use of AI, including originality, rights, likeness, representation, confidentiality, and brand safety
- Excellent communication and presentation skills, with the ability to make complex creative choices simple and persuasive for a range of stakeholders
Benefits
- health insurance
- equity awards
- life insurance
- disability benefits
- parental leave
- wellness benefits
- paid time off
- global access to mental health and financial wellness support and resources
- commuter options
- retirement options (401(k)/pension)
Workplace
- Teams generally work in the office Monday through Thursday.
- Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
Skills
- AI-assisted Video Tools
- Virtual Production
- Procedural Workflows
- AI-assisted Editorial
- Animation
- Visual Effects
