Data Operations Lead, B2B
Brazil · Colombia · 4+ years experience · Remote · Posted Oct 9, 2026
At a glance
- Experience
- 4+ years experience
- Workplace
- Remote
- Location
- Brazil · Colombia
About the role
- The Vertical Data Operations Lead (B2B & Lead Gen) is a senior individual contributor embedded at the intersection of new business, marketing measurement, and complex pipeline data delivery.
- This role supports the pre-sales process on large B2B and Lead Gen engagements, contributes to marketing measurement programs, and owns the data onboarding and integration experience post-signature.
Responsibilities
- Own the end-to-end data onboarding experience for B2B and Lead Gen clients post-signature — from scoping through integration validation and measurement readiness.
- Lead structured data intake sessions to document lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and any known attribution nuances.
- Coordinate standup of B2B and Lead Gen data pipelines — CRM connectors, MAP integrations, demand gen platforms, and call/form tracking tools.
- Own the ingestion and normalization of unstructured lead data sources — CSV imports, manual spreadsheets, screenshot-based reporting, and custom ingress tooling — leveraging AI-assisted schema mapping and data extraction where applicable.
- Validate integrations are live and pipeline data is landing correctly before handing off to analytics engineering for modeling.
- Maintain living integration documentation per client, usable by any team member.
- Join sales calls and pitch meetings for large B2B and Lead Gen prospects — speak credibly to Power Digital's data capabilities, CRM integration experience, and onboarding process.
- Conduct pre-signature data audits: assess the prospect's CRM setup, lead data quality, attribution methodology, and integration complexity — flag custom data requirements and surface red flags before contract.
- Partner with the Appraisal team to scope data complexity into deal pricing — translate CRM fragmentation, unstructured data ingress, and pipeline attribution requirements into effort estimates.
- Support the Measurement team's data readiness requirements for MMM programs, with specific focus on B2B and Lead Gen clients where offline conversion data and long sales cycles create unique modeling challenges.
Requirements
- 4+ years in data operations, marketing analytics, or marketing technology with direct client or stakeholder-facing responsibilities.
- Deep hands-on experience with B2B and Lead Gen data ecosystems — CRM platforms (Salesforce, HubSpot), marketing automation (Marketo, Pardot), and demand generation tools (LinkedIn Ads, 6sense, Demandbase).
- Proven experience handling unstructured and non-standard lead data ingestion — CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines.
- Solid SQL skills and hands-on Snowflake experience — you can write queries, validate data, and troubleshoot without engineering support for day-to-day tasks.
- Comfort in client-facing settings: you can speak to data capabilities in a sales conversation and gather requirements from a non-technical marketing stakeholder in the same day.
- Familiarity with AI-assisted data tooling for unstructured data extraction, schema mapping, or data normalization.
- Familiarity with ETL tools (Fivetran, Funnel) and data pipeline concepts.
- Proficiency in spoken and written English at an advanced level is required for this role.
Skills
- Salesforce
- HubSpot
- Marketo
- Pardot
- LinkedIn Ads
- 6sense
- Demandbase
- CallRail
- Unbounce
- SQL
- Snowflake
- Fivetran
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