Developer Advocate

New York City · San Francisco · USD 182,000-207,000 / year · Hybrid · Posted Oct 1, 2026

At a glance

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

We’re looking for an experienced Developer Advocate in our NYC Office to serve as a credible external voice in the developer and AI community.
This role focuses on presence, trust, and distribution by representing Asana across social media, conferences, forums, and technical content.
You will speak with real authority on agents and agentic workflows, reinforcing a trusted feedback loop between developers and the company.

Design and execute developer engagement strategies that drive adoption of Asana’s platform, APIs, and SDKs.
Author high-quality technical content, including sample apps, code tutorials, technical blog posts, and API documentation.
Engage with the developer community across forums, events, workshops, and social channels, serving as the primary advocate for developer needs.
Partner closely with Product Management, Engineering, and Design to provide actionable developer feedback and help shape platform roadmaps.
Build strong cross-functional relationships with Marketing, Business Development, and Solutions Engineering to support partner integrations and growth.
Mentor and guide junior advocates and community members, elevating advocacy best practices across the organization.

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
Proven track record as a Developer Advocate, Developer Relations Engineer, or Senior Software Engineer with substantial experience building developer community programs.
Deep technical background with hands-on experience building and consuming RESTful APIs, webhooks, and modern SDKs in languages like JavaScript, Python, or Ruby.
Excellent written and verbal communication skills, with a passion for breaking down complex technical topics into engaging, accessible content.
Strong empathetic approach to developer experience, with a passion for understanding user pain points and championing their solutions internally.
Strategic mindset with experience defining success metrics, analyzing API usage data, and translating community feedback into product enhancements.