Director Developer Platform Marketing and Growth
United States · Kirkland · 10+ years experience · Hybrid · Posted Sep 28, 2026
At a glance
- Experience
- 10+ years experience
- Workplace
- Hybrid
- Location
- United States · Kirkland
About the role
- GoDaddy is seeking a Director of Agent and Developer Platform Growth to build a new growth function from the ground up.
- This role focuses on making the GoDaddy Developer Platform discoverable and trusted by developers, agencies, and AI agents.
- The position sits at the intersection of agentic AI, developer marketing, content strategy, and platform partnerships.
Responsibilities
- Define the operating model and evaluation framework for platform discovery and adoption.
- Ensure GoDaddy is recommended within AI tools, coding environments, and agent frameworks.
- Own AI-agent distribution and platform partnerships, including connector and MCP directories.
- Collaborate with product and engineering to optimize developer.godaddy.com for human and machine consumption.
- Lead agent engine optimization as a core growth workstream.
- Manage developer GTM channels including engineering blogs, Discord, newsletters, and community outreach.
- Evangelize GoDaddy externally at customer engagement events and developer conferences.
- Build and own the change communications system for platform releases and updates.
- Scale the platform story and GTM motion as the platform expands.
- Measure platform-led growth signals such as agent citation rates and AI referral traffic.
Requirements
- 10+ years of experience in developer marketing, technical marketing, product marketing, technical partnerships, or developer relations.
- Proven success building cross-functional GTM programs across product, engineering, and marketing teams.
- Track record of earning credibility with developers, agencies, and open-source communities.
- Experience crafting platform partnerships and ecosystem distribution.
- Strong understanding of developer tools, AI agents, MCP integrations, and agent engine optimization.
- Ability to translate sophisticated platform capabilities into clear narratives for diverse audiences.
Benefits
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Paid sick time and flexible time off
- Paid parental leave
- Life insurance
- Short- and long-term disability
- Mental health or EAP programs
- Tuition assistance
- Adoption, surrogacy, and fertility benefits
- Employee stock purchase plan
Workplace
- Position may be hybrid or fully remote based on manager designation.
- Hybrid roles require living within commuting distance of an office.
- Remote roles may require occasional visits to a GoDaddy office for meetings.
Skills
- AI Agents
- MCP Integrations
- Agent Engine Optimization
- LLM Discovery
- Machine-readable Content
- API-first
- Developer Marketing
- Product Marketing
- Content Strategy
- Discord
- GitHub
- Markdown
