At a glance
- Employment
- Full-time
- Workplace
- Onsite
- Location
- New York
About the role
- The Director of Demand Generation will build and execute an enterprise pipeline engine for a YC and a16z-backed AI startup.
- This is a hands-on individual contributor role that involves setting demand strategy, managing paid campaigns, and optimizing conversion funnels.
- The role offers a path to leadership, with the opportunity to build and manage a team as the function scales.
Responsibilities
- Build and execute the demand generation strategy and quarterly plan tied to revenue targets.
- Manage paid social campaigns, including LinkedIn and Paid Search, with a focus on audience targeting and creative testing.
- Develop and run ABM programs targeting priority insurance accounts.
- Execute third-party programs such as content syndication, sponsored webinars, and intent data partnerships.
- Own website conversion end-to-end, including landing pages, demo request flows, and A/B testing.
- Design and build email nurture programs by persona and funnel stage.
- Maintain full-funnel reporting from first touch through closed-won.
- Define and refine lead scoring, routing, and handoff SLAs.
- Analyze funnel data to identify drop-off points and implement conversion improvements.
- Report pipeline performance to leadership on a weekly basis.
Requirements
- 7–10+ years of experience in demand generation, revenue marketing, or pipeline-focused growth marketing in B2B SaaS or AI technology.
- Proven experience owning a pipeline target rather than just an MQL goal.
- Hands-on experience running paid social, specifically LinkedIn, and third-party programs.
- Demonstrated success in improving website conversion and building nurture programs.
- Strong proficiency in funnel data analysis and reporting.
- Fluency in Salesforce, HubSpot or Marketo, and attribution/intent tools like 6sense or Demandbase.
- Experience in enterprise B2B environments with large deal sizes and multi-stakeholder buying committees.
- Experience working at a startup or high-growth company.
Preferred qualifications
- Experience marketing to insurance or other regulated industries
- Background in insurtech or fintech
- Experience as an early or first demand generation hire at a venture-backed startup (YC, a16z, or similar)
Benefits
- Fully covered health, dental, and vision benefits
- Competitive compensation
- Meaningful stock options
- Company 401(k)
- Unlimited PTO
- Lunch and dinner onsite
- Team events such as happy hours and off-sites
- Commuter benefits
Skills
- Salesforce
- HubSpot
- Marketo
- 6sense
- Demandbase
- Paid Search
- ABM
- Conversion Rate Optimization
