Director of Paid Search, EDU

Remote · US · USD 120,000-140,000 · 8-12 years experience · Remote · Posted Oct 1, 2026

At a glance

Zeta Global is looking for a strategic, data-driven Director of Paid Search to support a Higher Education division of the search team.
The role involves shaping paid search strategy across EDU clients, ensuring best-in-class execution, and driving measurable business outcomes.
The position requires a balance of strategic vision and hands-on management to guide client strategy, oversee performance, and ensure flawless campaign execution.

Translate client business goals into full-funnel search strategies across Google and Microsoft Ads
Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps
Identify performance opportunities and risks, proactively recommending optimizations and growth strategies
Serve as a strategic lead in client conversations, QBRs, and performance reviews
Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting
Accountable for enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency
Establish testing frameworks and innovation pipelines to continuously improve results
Oversee account structure, bidding strategies, audience layering, and automation approaches
Ensure consistent use of measurement best practices, attribution models, and conversion tracking
Drive adoption of new betas, AI-driven features, and automation tools

8-12+ years of relevant paid search experience
Hands-on experience managing monthly budgets of $500k+
Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS