Director of Product Management, Acquisition Intelligence

Atlanta · IL · USD 220,000-250,000 · Remote · Posted Oct 14, 2026

At a glance

The Director of Product Management for ZX leads product strategy and delivery for Zeta’s customer acquisition business unit.
This leader turns the needs of ZX’s clients and teams into a clear product vision, roadmap, and set of priorities, working closely with Product, Engineering, Data Cloud, and business unit leadership to bring them to market.
The ideal candidate combines strong product judgment, technical fluency, commercial understanding, and the ability to lead through cross-functional partnerships.

Own the ZX product vision and roadmap by defining a product strategy for customer acquisition that reflects client needs, business priorities, and Zeta’s broader platform direction.
Serve as the product lead for ZX by connecting the business unit with Product and Engineering, translating business opportunities and operational needs into clear requirements and delivery plans.
Apply Zeta’s identity, data, AI, activation, and measurement capabilities to ZX use cases and determine when an existing platform capability should be configured, extended, or developed into a new product experience.
Bring strong command of email acquisition and ESP ecosystems to shape the products and integrations that support audience targeting, deliverability, campaign execution, optimization, and measurement at scale.
Identify common needs across ZX and other business units to scale solutions across One Zeta by championing shared components, consistent workflows, and reusable approaches.
Work with ZX leadership, client teams, Sales, and customers to understand how marketers identify prospects, plan and activate campaigns, optimize performance, and measure outcomes.
Drive execution and adoption by aligning stakeholders around scope, milestones, dependencies, and success measures while partnering with GTM and client-facing teams on launches, demonstrations, and enablement.

Significant product management experience, including ownership of a roadmap and delivery across multiple teams.
Experience with advertising technology, customer acquisition, marketing technology, or a related data-driven product area.
Deep understanding of email as an acquisition channel, including ESP platforms and integrations, audience and identity resolution, deliverability, campaign orchestration, and performance measurement.
Ability to translate commercial and customer needs into scalable product decisions and clear requirements for engineering teams.
Strong understanding of how data, identity, activation, and measurement work together in a marketing workflow.
A track record of influencing teams across business units and central platform organizations without relying on direct authority.
Sound judgment about when to tailor a product to a business need and when to invest in a shared capability.
Clear communication with technical, commercial, and executive stakeholders.