Director, SEO + AEO
United States- New York, NY · New York City - VaynerMedia, LLC · USD 135,000-160,000 · 5-7 years experience · Hybrid · Posted Oct 8, 2026
At a glance
- Experience
- 5-7 years experience
- Workplace
- Hybrid
- Location
- United States- New York, NY · New York City - VaynerMedia, LLC
- Salary
- USD 135,000-160,000 · Base salary
About VaynerMedia
- VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
About the role
- VaynerMedia is looking for a Director of Organic Search to lead SEO & AEO engagements and elevate the agency's organic search offering across a portfolio of high-profile client accounts.
- In this senior role, you will architect the strategic vision spanning traditional SEO and Answer Engine Optimization (AEO), ensuring clients achieve meaningful visibility in both blue-link results and AI-generated answers.
- You will guide a team of organic search professionals, collaborate cross-functionally, and serve as a thought leader keeping the search practice on the cutting edge.
Responsibilities
- Lead and mentor a team of organic search Managers by setting performance goals, fostering continuous learning, and ensuring consistent application of best practices.
- Define and lead the overarching organic search strategy across assigned client accounts, aligning SEO & AEO initiatives to business objectives and revenue targets.
- Analyze performance data holistically across Google Search Console, GA4, and enterprise SEO platforms, translating insights into strategic adjustments and executive reporting.
- Collaborate cross-departmentally with paid media, content, creative, and engineering teams to embed SEO & AEO best practices into digital experiences.
- Present organic search strategy, performance, and competitive landscape to senior client stakeholders in an ROI-focused manner.
- Lead comprehensive technical SEO programs including site architecture, Core Web Vitals, mobile optimization, crawl/index health, and advanced schema markup implementation.
- Experiment and scale AEO strategies by optimizing content and structured data for AI-generated answers and developing new KPIs to quantify brand visibility inside LLMs.
- Drive local SEO strategy for multi-location and regional clients, including Google Business Profile optimization and geo-targeted content.
- Implement AI-powered tooling and automation across the organic search workflow for scalable content optimization and automated internal linking.
- Track Google core algorithm updates, the evolution of AI-search features, and industry shifts while briefing clients on impacts and opportunities.
Requirements
- 7-10 years of progressive SEO experience, with at least 5-7 years in a senior or leadership capacity managing SEO strategy across multiple client accounts or websites.
- Deep, hands-on expertise across technical SEO, on-page optimization, content strategy, link acquisition, and local/multi-location SEO.
- Demonstrated hands-on experience with AEO, including optimizing content and structured data for citation in AI-generated answers in major LLM platforms.
- Strong command of core analytics and SEO tooling including Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and BrightEdge.
- Proven track record of measurable organic growth across multiple accounts that increased rankings, traffic, and conversion from organic search channels.
- Experience leading and developing SEO teams with strong project management skills.
- Advanced analytical skills and the ability to synthesize large datasets into actionable strategy.
- Familiarity with AI/ML-powered SEO tools and generative AI applications in search marketing.
- Excellent communicator capable of translating technical SEO complexity into business value for non-technical clients.
- Current knowledge of Google algorithm updates, E-E-A-T principles, Core Web Vitals, and the evolving AI search landscape.
Benefits
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Workplace
- This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements.
Skills
- Google Search Console
- GA4
- SEMrush
- Ahrefs
- Conductor
- BrightEdge
- Screaming Frog
- Google Business Profile
- Generative AI
- Schema Markup
