Director, Tourism Group Sales & Strategy
Brooklyn, NY 11232 · Brooklyn · USD 130,000-155,000 · 2+ years experience · Hybrid · Posted Oct 9, 2026
At a glance
- Experience
- 2+ years experience
- Workplace
- Hybrid
- Location
- Brooklyn, NY 11232 · Brooklyn
- Salary
- USD 130,000-155,000 · Base salary
About the role
- Brooklyn Sports & Entertainment is seeking a Director, Tourism Group Sales & Strategy to build and lead the overarching Tourism Group Sales strategy while overseeing a team of 2–5 Account Executives.
- You will drive revenue across the Brooklyn Nets, New York Liberty, Barclays Center events, and other entertainment properties through travel-trade group sales, partnerships, OTA/API distribution, and direct sales.
Responsibilities
- Design the team's structure and operating model, scaling from 2 to as many as 5 representatives as the business grows.
- Recruit, onboard, train, and manage tourism sales representatives.
- Decide where to focus: which markets, which channels (direct, travel-trade, OTA, API), which partners are worth the investment.
- Coach on pipeline development, forecasting, and account growth; conduct regular reviews.
- Build and execute an annual tourism sales plan aligned to revenue goals.
- Identify high-potential domestic, international, and travel-trade markets.
- Develop a scalable, multi-property sales approach (sports/entertainment as part of the NYC visitor itinerary).
- Oversee group sales reservations and ensure prompt response to inquiries via website, email, phone, and chatbot.
- Build the department's sales process from prospecting through fulfillment, reporting, and renewal.
- Review, negotiate, execute, and manage partnership and distribution contracts in collaboration with Legal, Finance, and relevant business stakeholders.
Requirements
- 7+ years in sales, including 2+ years in a leadership role and 5+ years managing a team
- Experience in group sales or travel-trade
- A track record of identifying strategic partnerships that benefit representatives and cultivating those accounts.
- Working familiarity with CRM and sales-ops tools (Salesforce preferred)
- Willingness to travel to industry trade shows and work Nets, Liberty, and special events as needed, including evenings and weekends
Preferred qualifications
- Hospitality, travel, or tourism experience
- NYC tourism market knowledge
Benefits
- Bonus eligibility
- Medical, dental, and vision coverage
- HSA and FSA eligibility
- 401k Employer Match at 4%
- Competitive PTO policy & Company Holidays
- Parental leave policy eligible after 6 months of service
- Access to events at Barclays Center, subject to ticket availability
- Free lunch onsite Monday - Thursday
- Onsite barista bar
Workplace
- Works primarily in an office environment but is expected to attend games and other events on evenings, weekends and holidays.
Skills
- Salesforce
- CRM
- Sales Operations
