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Engineering Manager - Ads

sound cloud

London · 2+ years experience · Hybrid · Posted Oct 16, 2026

At a glance

Experience
2+ years experience
Workplace
Hybrid
Location
London

About sound cloud

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  • We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
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  • We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
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  • We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard.

About the role

  • SoundCloud is seeking an Engineering Manager to lead the Ads ML (Machine Learning) team within the Growth, Revenue and Commerce group and take ad delivery into the machine learning era.
  • This is a hybrid leadership role with a strong hands-on component where you will lead a team of four backend and ML engineers, contribute directly to the codebase, and own the technical direction of machine learning driven ad delivery.

Responsibilities

  • Own the ML roadmap for ad delivery by taking personalised ad serving from experiment to production across markets.
  • Own the production ML stack behind ad decisions including online model serving, real-time bandit decisioning, feature pipelines, and model evaluation and monitoring.
  • Build a rigorous experimentation practice for ML encompassing offline and online evaluation, A/B test design, guardrail metrics, and clear ship-or-hold decisions on ad load and user LTV.
  • Own the backend ad delivery services that turn model decisions into the ads served on iOS, Android and web.
  • Partner with client engineers, data analysts and product on the roadmap, balancing revenue, retention and ad inventory.
  • Grow the team's ML depth through hiring, mentorship and career development, and manage performance effectively.

Requirements

  • 2+ years of engineering management experience.
  • 5+ years as a backend software developer.
  • Hands-on experience building and running ML systems in production.
  • Solid grasp of applied ML for decision-making such as bandits, ranking, recommendation or propensity models.
  • Strong experiment design skills, including statistical rigour and the trade-off between short-term revenue and long-term retention.
  • Experience managing engineers, including coaching, feedback and performance development.
  • Clear communication with technical and non-technical stakeholders.

Preferred qualifications

  • Experience in ad tech, ad serving or large-scale experimentation on a large consumer platform.
  • Contextual or multi-armed bandits, reinforcement learning or uplift modelling in production.
  • ML platform tooling including feature stores, model registries and workflows.
  • User LTV, churn or subscription-propensity modelling.
  • Ad standards and integrations such as VAST, programmatic demand (SSPs and DSPs), and frequency capping.
  • Audio or video advertising.
  • Scala or another JVM language, and Python for ML work.

Benefits

  • Creativity and Wellness benefit
  • Employee Equity Plan
  • Generous professional development allowance
  • Flexible vacation and public holiday policy offering up to 35 days of PTO annually
  • Various snacks, goodies, and 2 free lunches weekly when at the office

Workplace

  • Hybrid leadership role with flexible work culture offering collaboration at the London office and work from home options.

Skills

  • Machine Learning
  • Python
  • Scala
  • JVM
  • Ad Tech

sound cloud

Engineering Manager - Ads

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