At a glance
- Employment
- Full-time
- Workplace
- Onsite
- Location
- Austin, TX
About the role
- Our marketing team combines creative, customer-focused strategy with data-driven precision to reach the right customers at the right time.
- We’re hiring a Growth Marketer to drive Base’s customer acquisition engine as we expand into new markets across the country.
Responsibilities
- Own customer acquisition targets across growth channels, with clear accountability for cost-per-acquisition, response rates, and downstream conversion.
- Build and manage acquisition campaigns across offline and digital channels, from creative development and audience targeting to vendor management and production.
- Design and run rigorous tests (formats, messaging, offers, targeting) and use results to continuously improve performance across channels.
- Collaborate closely with design to develop compelling campaign creative that stands out in every medium.
- Translate performance data into decisions: prioritizing what to double down on, what to fix, and what to shut down.
- Work cross-functionally with design, sales, and product to ensure direct mail and broader growth efforts align with market expansion plans.
Requirements
- Growth marketing experience, with hands-on ownership of acquisition campaigns across offline and/or digital channels in a consumer or consumer-adjacent business.
- Strong understanding of campaign operations: production workflows, vendor management, list sourcing and segmentation, A/B testing at scale.
- Creative instincts. You care about what the customer actually sees, not just the data behind it.
- Data fluency, with the ability to connect campaign performance to on-site behavior and CRM outcomes.
- Experience working cross-functionally with design, sales, and product, translating growth goals into clear execution.
