Growth Product Manager - Reactivation

New York · USD 150,000-250,000 / year · Full-time · Onsite · Posted Oct 2, 2026

At a glance

Kalshi is looking for a Growth PM to own how dormant users are brought back to the platform.
The role involves owning product strategy and execution to understand why users become inactive, identifying opportunities to bring them back, and building programs that turn renewed interest into sustained trading activity.
This is a deeply analytical, hands-on role where you will spend significant time in SQL studying user behavior and translating findings into experiments.

Set the roadmap, prioritize opportunities, and take experiments from analysis through launch and measurement.
Use SQL to analyze cohorts by sports season, category traded, major event, and behavior, and identify churn patterns and size opportunities.
Test product experiences, incentives, and other approaches, with clear hypotheses and rigorous measurement.
Develop reactivation strategies for seasonal sports, elections, and other major moments, including what happens after they end.
Determine which users to reach, what will resonate, and when to engage them, coordinating channel execution and measurement.
Build ways for users to find relevant markets beyond the event or sport that first brought them to Kalshi.
Turn successful experiments into ongoing programs, document what works, and establish benchmarks for reactivation performance.
Track post-season reactivation rates, the share of active traders who have reactivated, and whether returning users stay engaged, coordinating proposed programs with the CCO and CRO.

Experience as a Growth PM or consumer Product Manager, with a track record of using data and experimentation to improve user behavior and business outcomes.
Strong, hands-on SQL skills to independently explore user data, build cohort analyses, and turn findings into clear product decisions.
Excellent quantitative judgment, including the ability to size opportunities, prioritize experiments, and distinguish meaningful results from noise.
Strong execution and ownership to move from an ambiguous problem to a launched experiment and follow through on the results.
Creative thinking about why users return to a product, with ideas that extend beyond standard promotional offers.
An understanding of sports and seasonality, including how fan interest changes throughout the calendar.
The ability to work closely with engineering, lifecycle marketing, and acquisition teams to deliver coordinated programs.