
Growth Specialist (New Grad)
İstanbul · 2+ years experience · Full-time · Onsite · Posted Oct 13, 2026
At a glance
- Experience
- 2+ years experience
- Employment
- Full-time
- Workplace
- Onsite
- Location
- İstanbul
About the role
- At Cypher Games, we build games that reach millions of players around the world.
- As a Growth Specialist (New Grad), you will drive the growth of our games by developing and executing data-driven user acquisition strategies, optimizing marketing performance, and discovering new opportunities to scale.
- Working closely with Product and Analytics teams, you'll turn insights into impactful campaigns that bring our games to players worldwide.
Responsibilities
- Plan, execute, and optimize user acquisition campaigns across major advertising platforms.
- Monitor campaign performance and continuously improve key metrics such as ROAS, CPI, LTV, and retention.
- Design and execute creative testing strategies in collaboration with Marketing Artists and Creative teams.
- Analyze campaign, product, and player data to identify growth opportunities and improve marketing efficiency.
- Manage marketing budgets and optimize channel allocation based on performance.
- Stay up to date with market trends, competitor activities, and emerging user acquisition strategies.
- Collaborate closely with Product, Analytics, and Creative teams to maximize player growth and long-term performance.
Requirements
- 2+ years of professional experience in mobile game marketing, user acquisition, or performance marketing.
- Professional experience in the mobile gaming industry is required.
- Proven experience managing paid user acquisition campaigns for mobile games.
- Strong analytical skills with the ability to make data-driven decisions.
- Experience with attribution and analytics platforms such as AppsFlyer, Adjust, or similar tools.
- Solid understanding of key mobile marketing metrics, including CPI, CAC, ROAS, LTV, and retention.
- Excellent communication and collaboration skills.
- Passion for building and growing successful mobile games.
- Solid experience in mobile gaming.
Skills
- AppsFlyer
- Adjust