At a glance
- Experience
- 5+ years experience
- Workplace
- Remote
- Location
- Remote
About the role
- As the AI Solutions Specialist for Web on Toast’s Marketing Operations AI team, you will build AI workflows and experiences to speed up web production and increase website conversion.
- You will also help drive AI adoption and fluency across the broader marketing organization while collaborating with teams such as Web Platform, CRO, PMM, SEO, Legal, and Brand.
Responsibilities
- Map the page and copy the production process, including SEO, PMM, Legal, and Brand checkpoints, and build AI workflows that cut cycle time and rework.
- Standardize requirements intake with templates, intake agents, and automated briefs.
- Build efficiencies in Contentful, its plug-ins, and connected tools with Web Platform engineering.
- Find and fix bottlenecks in the web scrum process, from prioritization through deployment.
- Assist in building AI-powered experiences that improve visit-to-opportunity conversion.
- Build first-party AI tools for use on the Web, including prompts and evals.
- Configure and improve third-party tools: on-site chat, data enrichment, voice AI, and personalization.
- Set guardrails for AI on the public website with Legal, Brand, and Privacy.
- Define success metrics, run experiments to prove impact, and monitor live tools.
- Build reusable systems, and document playbooks so teams can run tools on their own.
Requirements
- 5+ years in web operations, web production, CRO/growth, marketing technology, or solutions engineering, with recent hands-on AI building.
- Shipped AI agents or automated workflows that teams use every day.
- Experience running or redesigning a website production process (CMS, intake, review, release).
- Experience designing experiments and tying website changes to pipeline.
- Experience with evals, monitoring, and guardrails for customer-facing AI.
- Clear communicator with technical and non-technical teams, with experience training others on new tools.
Preferred qualifications
- On-site chat, chatbot, voice AI, or personalization tools.
- LLM APIs and agent tooling (Anthropic, OpenAI, Gemini, MCP, RAG) and automation platforms (Zapier, Workato, n8n).
- AI governance: legal review, accessibility, privacy, and consent.
- Web-to-CRM lead flow: forms, enrichment, routing, attribution. Clay is a plus.
- Contentful experience preferred.
Benefits
- Competitive compensation and benefits programs
- Cash compensation (overtime, bonus/commissions if eligible)
- Equity
- Flexible benefits to meet changing needs
Workplace
- Remote role within the USA.
- Embraces a hybrid work model that fosters in-person collaboration while valuing individual needs.
Skills
- Contentful
- Anthropic
- OpenAI
- Gemini
- MCP
- RAG
- Zapier
- Workato
- N8n
- Clay
