GTM Strategy & Operations Lead (Legal & Field Ops)

Remote · Remote US · USD 117,000-167,000 / year · Remote · Posted Oct 15, 2026

At a glance

The GTM Strategy & Operations Lead owns the go-to-market operations for a specific product line or segment end to end, taking product and pricing initiatives and creating commercially viable, operationally sound go-to-market motions.
As an individual contributor, this role partners with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip field teams with necessary processes.

Own go-to-market operations for field teams executing on strategic initiatives — segmenting potential customers and managing the legal and pricing operations.
Turn inputs from cross-functional stakeholders like Product, Legal, Risk, and Pricing into an executable process.
Manage Affirm’s first-in-class AI contract dashboard for field teams to understand legal and pricing eligibility for product initiatives.
Build and maintain the tools and playbooks the field needs for strategic initiatives, including contract renewal planning, pricing standardization, and new product GTM.
Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the field-facing analysis.
Sit close to the field, and turn what you hear into recommendations for cross-functional teams.
Analyze performance data to find where a launch is stalling, and flag risks early.

6+ years of experience in business operations, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.
A track record of owning a go-to-market motion or customer-facing initiative end to end, rollout through adoption, within a defined scope.
Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
Familiarity with merchant, payments, or SaaS sales motions is a must-have.
Experience using SQL to query, manipulate, and analyze data to support business insights and decision-making.
Demonstrated experience leveraging AI tools to improve workflows, automate processes, and drive efficiency, with an understanding of how to apply and validate AI-generated outputs.

Monthly stipends for health, wellness and tech spending
100% subsidized medical coverage, dental and vision for employees and their dependents
Equity rewards offered by Affirm Holdings, Inc.
Employee stock purchase plan (ESPP) to buy Affirm stock at a discount
Flexible time off and generous holiday calendars

Remote-first with flexibility built in.
Most roles can be done from almost anywhere within the country of employment (Remote Canada; Remote US).