At a glance
- Experience
- 12+ years experience
- Employment
- Full-time
- Location
- India, Delhi NCR · Delhi
About Tide
- At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
- Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
- Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
- Tide facts:
- - Tide is available for UK, Indian, German and French SMEs
- - Over 2 million members across UK and India
About the role
- The Head of Growth – India will own the strategy and execution for accelerating Tide India's growth across the entire customer lifecycle.
- This role involves identifying growth opportunities across segments and channels while building scalable growth engines and leading cross-functional teams.
- It is a strategic and hands-on leadership position that combines commercial thinking, data-driven experimentation, and execution to build a sustainable growth model.
Responsibilities
- Develop and execute Tide India's growth strategy across acquisition, activation, engagement, monetization, and retention.
- Build and scale multiple customer acquisition channels including digital, partnerships, and referrals.
- Own acquisition economics including CAC, ROAS, payback period, and LTV/CAC.
- Manage the complete digital funnel from traffic to first transaction and repeat usage.
- Build a lifecycle marketing strategy covering onboarding, engagement, retention, and cross-sell.
- Partner with Product and CRM teams to design and test personalized customer journeys.
- Collaborate with Engineering and Product leaders to deliver a seamless, high-converting credit journey.
- Establish a robust growth measurement framework and build a strong experimentation culture through A/B testing.
- Lead and scale a high-performing Growth team.
- Influence senior stakeholders and drive execution across Marketing, Product, Sales, Operations, Data, and Finance.
Requirements
- 12+ years of experience in growth, commercial strategy, customer growth, GTM, or digital businesses.
- Proven experience building and scaling growth engines in fintech, consumer technology, SaaS, or digital platforms.
- Strong understanding of the complete customer lifecycle.
- Experience managing significant growth targets and translating strategy into measurable business outcomes.
- Strong understanding of customer segmentation, funnel optimization, experimentation, and growth analytics.
- Experience working across digital acquisition, CRM/lifecycle, and partnerships.
- Strong commercial and analytical mindset with the ability to connect customer metrics to revenue.
- Demonstrated ability to influence Product, Marketing, Sales, Partnerships, and senior leadership.
- Experience building and leading teams in a fast-paced, high-growth environment.
Benefits
- Competitive salary
- Self & family health insurance
- Term & life insurance
- OPD benefits
- Mental wellbeing through Plumm
- Learning & development budget
- WFH setup allowance
- 25 annual leaves
- Family & friendly leaves
- Stock options
Workplace
- Role is based in India, Delhi NCR; Delhi.
Skills
- Growth Analytics
- Funnel Optimization
- A/B Testing
- CRM
- Lifecycle Marketing
- Digital Acquisition
- Machine Learning
- Automation
