Head of Demand Generation, North America

New York · San Francisco · USD 235,000-310,000 / year · 12+ years experience · Hybrid · Posted Oct 15, 2026

At a glance

The Head of Demand Generation for North America will lead and scale demand generation efforts, focusing on driving qualified pipeline for enterprise accounts. This senior leadership role involves developing integrated, verticalized go-to-market strategies in collaboration with Sales, BDR, and Partnerships teams.

Scale the demand generation engine to consistently create qualified pipeline.
Partner with Marketing, Sales, BDR, and Partnerships leaders to translate business priorities into integrated, verticalized GTM plans.
Evolve ABM strategy and capabilities to create and accelerate demand across accounts, verticals, and buying groups.
Use data, market insights, and campaign performance to identify new avenues for growth and optimize ROI.
Build and develop a high-performing team, strengthening its operating model and strategic capabilities.
Collaborate with events and integrated marketers to establish clear planning, measurement, forecasting, and accountability.
Synthesize and share campaign learnings, frameworks, and best practices to raise the bar for demand generation.

12+ years of B2B marketing experience with a focus on enterprise demand.
At least 4 years of team leadership experience.
Proven ability to build systems, capabilities, and teams to scale existing foundations.
Expertise in creating demand within complex enterprise accounts.
Ability to orchestrate Marketing, Sales, BDRs, and Partnerships around high-value opportunities.
High data literacy with hands-on experience using marketing analytics and tools.
Ability to travel domestically and internationally up to 20%.