At a glance
- Workplace
- Hybrid
- Location
- Prague · Madrid
About the role
- Groupon is seeking a Head of Managed Channels to own the creative, content, and P&L of every message sent across email, push, web push, SMS, RCS, WhatsApp, and in-app inbox.
- This role leads the Managed Channels team and works closely with engineering, CRM lifecycle, pricing, and data analytics to transform messaging from deal-centric to customer-centric.
- The position requires leveraging AI as a creative studio to design, write, test, and read out messaging concepts in days rather than weeks.
Responsibilities
- Owning the creative and content of every message Groupon sends across email, push, web push, SMS, RCS, WhatsApp, and in-app inbox.
- Owning the owned-and-operated channel P&L as one portfolio covering revenue, incrementality, cost per send, deliverability, and list health.
- Building an AI-powered studio around creative judgment to generate on-brand creative, copy, and layouts per segment and market.
- Turning creative testing into a system with always-on testing of concept, copy, design, offer, timing, and channel.
- Setting one messaging strategy across channels and proving it with holdouts rather than last-click attribution.
- Taking Bloomreach affinity, intent, and RFM signals and translating them into triggers, journeys, and audiences that visibly move repeat purchase.
- Owning deliverability and compliance end to end, including inbox placement, sender reputation, consent, and unsubscribe handling.
- Leading and growing the team with a clear operating cadence, honest feedback, and a high bar for creativity and craft.
Requirements
- Experience as a creative leader setting creative and content direction for owned channels at a consumer brand.
- Experience owning owned-and-operated CRM channels at scale across millions of contactable profiles, multiple markets, and several channels.
- Experience using AI to produce real creative work such as copy, design, or content pipelines in the last twelve months.
- Ability to write brand guardrails for systems to follow and recognize when the system produces incorrect output.
- Fluency in a modern CDP or engagement platform such as Bloomreach, Braze, Iterable, or Salesforce MC.
- Ability to read a raw table using SQL, a notebook, or a BigQuery console to form independent views.
- Experience managing senior specialists and fostering professional growth.
- B2C marketplace or e-commerce background.
Preferred qualifications
- Multi-country experience
Workplace
- Hybrid workplace model
- Located in Prague or Madrid
Skills
- SQL
- Bloomreach
- Braze
- Iterable
- Salesforce MC
- BigQuery
