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Head of Product - Subscriptions

Tide

Remote · London · 10+ years experience · Full-time · Remote · Posted Oct 15, 2026

At a glance

Experience
10+ years experience
Employment
Full-time
Workplace
Remote
Location
Remote · London

About Tide

  • At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
  • Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
  • Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
  • Tide facts:
  • - Tide is available for UK, Indian, German and French SMEs
  • - Over 2 million members globally and rapidly growing

About the role

  • You will own Membership Plans and the wider Subscriptions platform across multiple markets, shaping how we structure, price, and deliver value to our members as Tide scales.
  • This role is central to defining the future of our subscription offering, ensuring it is flexible, competitive, and aligned to member needs.
  • Working closely with cross-functional teams, you will optimise the end-to-end subscription experience.

Responsibilities

  • Own the strategy, vision, and roadmap for our global Membership Plans, delivering a high-quality, scalable member experience.
  • Define, evolve, and optimise subscription tiers, benefits, and pricing, using customer insight and data to drive impact.
  • Lead end-to-end product delivery, from discovery through execution, across the full subscription lifecycle.
  • Partner cross-functionally to deliver measurable business outcomes, aligned to company OKRs and growth priorities.
  • Champion best-in-class user experience, ensuring clarity, transparency, and consistency across all membership touchpoints.
  • Mentor and support Product Managers as the team scales.
  • Leverage qualitative and quantitative insights to improve retention and long-term member value.

Requirements

  • 10+ years of product management experience, with proven ownership of subscription, membership, or product-led growth initiatives.
  • Strong analytical and commercial capability, with experience defining KPIs/OKRs and driving revenue- and retention-focused outcomes.
  • Excellent cross-functional leadership, with the ability to influence senior stakeholders across technical and commercial teams.
  • A customer-first, outcome-driven mindset, focused on delivering meaningful, high-impact member experiences.
  • Comfort operating in ambiguous, fast-scaling environments, translating complexity into clear priorities and execution plans.
  • Clear, confident communicator, able to articulate product vision and trade-offs to diverse audiences.
  • Experience building scalable, global products, with awareness of local market and regulatory considerations.

Benefits

  • Competitive salary and share options
  • Generous annual leave on top of bank holidays
  • Paid maternity, paternity, and adoption leave
  • Extended unpaid and paid leave options after completing milestone years
  • Access to salary sacrifice benefits like Nursery and Cycle to Work discounts
  • Comprehensive Private family insurance plan
  • Comprehensive accidental and life insurance protection
  • Access to therapy sessions, courses, meditations, and workshops
  • Pension scheme on eligible earnings
  • Paid days annually for volunteering or personal growth

Workplace

  • Flexible workplace model supporting both in-person and remote work.

Tide

Head of Product - Subscriptions

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