Head of Social - Square

Bay Area, CA · US - CA - San Francisco City - Remote · Remote · Posted Oct 9, 2026

At a glance

The Head of Social for Square will own the social media channel strategy, content calendar, community management, and performance metrics. This is an individual contributor role that partners closely with Brand Strategy, Marketing, and creative teams to align organic social content with Square's brand positioning.

Set the social strategy for Square and define its role relative to other channels.
Define target audiences and establish key success metrics for the channel.
Build and own the social content calendar for brand campaigns and always-on programming.
Partner with cross-functional teams to integrate partnerships and brand activity into social.
Collaborate with paid social and media teams to ensure a connected approach.
Manage creator and influencer strategy, including vetting, briefing, and performance readouts.
Develop and publish content in partnership with a creative counterpart.
Own community management, including replies, comments, and direct messages.
Monitor social listening signals and translate them into actionable recommendations.
Support crisis and issues management through monitoring and moderation guidance.

8 years of related experience with a Bachelor’s degree, or 6 years with a Master’s degree, or 3 years with a PhD, or equivalent experience.
Exceptional communication skills with the ability to write confidently in a brand’s voice.
Deep understanding of target audiences, including relevant references and formats.
Strong judgment regarding trends and their relevance to brand positioning.
Ability to move quickly and publish work without unnecessary process.
Strength in both high-level strategy and hands-on execution.
Proven partnership skills working with brand leads, creative partners, and paid teams without direct reporting authority.
Track record of building and running organic, owned social channels with clear growth examples.