At a glance
- Experience
- 1-2 years experience
- Location
- London · Ogilvy London
About Ogilvy
- Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
About the role
- WPP Onefluence is seeking a dynamic and trend-savvy Influencer Executive to join our team dedicated to L'Oréal.
- The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives.
- The Influence Executive plays a key role in driving brand awareness, engagement, and sales through influencer partnerships and social media collaborations.
Responsibilities
- Identify and recruit beauty influencers and content creators aligned with the brand’s image and values.
- Manage end-to-end influencer campaigns — from outreach and negotiation to content approval and performance analysis.
- Develop creative briefs and ensure influencer content aligns with brand messaging, tone, and visual guidelines.
- Coordinate product seeding initiatives and track delivery, posting, and engagement results.
- Maintain an influencer database and track campaign performance metrics (reach, engagement, conversions, ROI).
- Collaborate with the social brand teams to amplify influencer paid and seeding campaigns.
- Support product launches, events, and activations through influencer partnerships and user-generated content.
- Monitor trends, competitor activities, and viral moments in the beauty and influencer space to inform strategy.
- Cultivate long-term partnerships with top-tier and emerging beauty influencers.
- Analyse influencer campaign data to measure effectiveness and report key insights to management.
Requirements
- 1-2 years of experience in influencer marketing, PR, or digital marketing
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, Pinterest) and beauty content trends
- Excellent communication, negotiation, and relationship-building skills
- Highly organized with strong project management and multitasking abilities
- Creative mindset with an eye for beauty aesthetics, content trends, and storytelling
- Proficiency with influencer management tools (e.g., Traackr) and social analytics platforms
- Passion for beauty, skincare, and cosmetics
- Familiarity with both mass-market and luxury beauty sectors
- Experience working with both paid and organic influencer programs
Preferred qualifications
- beauty industry preferred
Benefits
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- A 1.5:1 Matching Pension Structure
- Up to £25.00 per month towards physical or online exercise class membership
- Unmind membership
- LifeWorks tool
- Annual eye tests and development budgets
- Season Ticket Loan
- Cycle to Work Scheme
Workplace
- Flexible Working Model with core working hours: 10am – 4pm
Skills
- Traackr
- TikTok
- YouTube
