Influencer Partnerships Manager (Talent & Influencers)
Sony Interactive Entertainment
United States, San Mateo · GBR-London-10GMS · USD 117,900-176,900 · 3-5 years experience · Hybrid · Posted Oct 2, 2026
At a glance
- Experience
- 3-5 years experience
- Workplace
- Hybrid
- Location
- United States, San Mateo · GBR-London-10GMS
- Salary
- USD 117,900-176,900 · Base salary
About the role
- The Influencer Partnerships Manager (Talent & Influencers) supports the planning, coordination, and execution of Global Influencer strategies, programs, and campaigns for the PlayStation brand.
- This position assists in identifying, engaging, and coordinating partnerships with influencers, creators, and talent across gaming and broader entertainment and culture.
Responsibilities
- Contribute to the development of strategic plans and influencer programming that advance PlayStation’s global marketing objectives.
- Gather and analyze campaign data to identify insights and improvement opportunities for influencer and talent engagement.
- Support cross-functional teams to align influencer activities with brand campaigns and key initiatives such as global events and product launches.
- Ensure brand consistency and accurate messaging across influencer activations and communication channels.
- Assist in the coordination and execution of influencer and creator campaigns to support global marketing priorities across the PlayStation brand, hardware, and software.
- Track campaign performance metrics and assist in preparing regular reporting on program effectiveness.
- Collaborate with agency and vendor partners to ensure campaign deliverables are met on time, within budget, and according to established guidelines.
- Provide coordination support between Global and local influencer initiatives, ensuring alignment with regional plans and activities.
- Help maintain relationships with influencers, creators, and their representatives to support ongoing collaboration opportunities.
- Support the global code seeding program by assisting with list management, shipment coordination, and performance tracking.
Requirements
- Strong organizational, communication, and relationship-building skills.
- Ability to manage multiple projects simultaneously and adapt to shifting priorities.
- Analytical mindset with the ability to interpret data and identify actionable insights.
- Strong attention to detail and ability to execute under deadlines.
- Proficiency in Microsoft Office (PowerPoint, Word, Excel), Outlook, and collaboration tools.
- Familiarity with social media platforms, influencer marketing trends, and content creation processes.
- Ability to work effectively within a team environment and build collaborative internal/external relationships.
- Demonstrates sound judgment and professionalism when managing confidential or time-sensitive information.
- 3-5 years of experience in influencer marketing, brand partnerships, or related fields.
- Strong understanding of digital content, social platforms, and influencer ecosystems.
Preferred qualifications
- Gaming, entertainment, or agency experience preferred.
- Bachelor’s degree in Marketing, Communications, or a related discipline preferred.
Benefits
- Medical
- Dental
- Vision
- Matching 401(k)
- Paid time off
- Wellness program
- Employee discounts for Sony products
- Bonus package
Workplace
- Hybrid working policy applies.
Skills
- Microsoft Office
- PowerPoint
- Word
- Excel
- Outlook
