Insights Analyst, Social Listening

Toronto · The Kitchen · USD 60,000-75,000 / year · 4+ years experience · Full-time · Hybrid · Posted Sep 28, 2026

At a glance

The Insights Analyst, Social Listening is responsible for turning raw social conversation data into actionable insights to inform brand, campaign, and newsroom strategies. This role involves collaborating with Strategy and Creative teams to integrate cultural signals and social listening data into the creative development process.

Run and maintain listening scans across brand, campaign, and newsroom topics.
Translate volume, sentiment, themes, and emerging conversations into actionable takeaways.
Identify patterns across culture to find spaces where the brand has a right to win.
Partner cross-functionally with Strategy and Creative to bring listening insights into briefs and creative decisions.
Own and collaborate on the listening component of briefs.
Set expectations with stakeholders regarding the capabilities and limitations of listening tools.
Educate stakeholders on how to scope requests for social listening support.
Participate in the ideation process by contributing ideas informed by data patterns.
Translate social media metrics and performance data into clear, meaningful stories.

4+ years of relevant experience in a related role or capacity.
Proven track record of insights that have turned into responsive content or PR-planned ideas.
Extensive knowledge and work experience in social media across major platforms.
Experience with at least one major social media management or listening suite.
Understanding of brand audiences, targets, and digital media targeting.
Ability to distinguish meaningful data from noise.