Lifecycle Marketing Manager, Campaign Strategy & Execution
San Francisco · New York · USD 190,000-220,000 / year · Full-time · Hybrid · Posted Oct 2, 2026
At a glance
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- San Francisco · New York
- Salary
- USD 190,000-220,000 / year · Base salary
About the role
- Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion.
- This role combines strategic judgment with hands-on execution, requiring partnership across Lifecycle Marketing, Product Marketing, Product Growth, Data Science, Marketing Operations, and creative partners.
Responsibilities
- Own the campaign portfolio by independently leading a portfolio of launch, one-off, and evergreen lifecycle campaigns with clear prioritization and predictable delivery.
- Turn product launches, lifecycle moments, and business priorities into clear objectives, audiences, journeys, channel plans, and success metrics.
- Build high-impact lifecycle programs across onboarding, activation, adoption, collaboration, monetization, retention, and resurrection.
- Execute from brief to measurement by owning audience creation, build, QA, localization, launch readiness, and post-campaign analysis across email and in-product messaging.
- Improve foundational journeys by auditing existing programs and leading the rebuild of priority onboarding or adoption journeys.
- Raise the experimentation bar by developing testable hypotheses and using segmentation, personalization, holdouts, and A/B tests to understand incremental impact.
- Measure customer and business outcomes by connecting campaigns to activation, product adoption, collaboration, conversion, retention, or qualified sales outcomes.
- Lead cross-functional delivery by coordinating dependencies across Product, Engineering, Data Science, Product Marketing, Marketing Operations, Demand Generation, Sales, and external partners.
- Create repeatable systems by turning recurring campaign work into templates, playbooks, and reusable operating patterns.
- Enable safe self-service by helping cross-functional partners execute effectively while maintaining Lifecycle's strategic and quality standards.
Requirements
- Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution.
- A track record of independently leading complex, cross-functional campaigns at meaningful scale.
- Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention.
- Hands-on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing Cloud.
- Strong audience segmentation, personalization, experimentation, and campaign-measurement skills.
- Excellent project leadership including clear briefs, dependable execution, proactive risk management, and crisp stakeholder communication.
- Strong editorial and customer judgment.
- Comfort operating in a product-led, highly cross-functional environment with incomplete information.
- 8+ total years relevant + transferrable experience.
Preferred qualifications
- Working knowledge of SQL or self-serve analytics is a plus.
- Experience with B2B or product-led growth, product telemetry, in-product messaging, or AI-assisted campaign workflows is a plus.
Benefits
- Highly competitive cash compensation
- Equity
- Benefits
Workplace
- May be based in either the San Francisco or New York City offices.
- Work from the office on Mondays, Tuesdays, and Thursdays (Anchor Days).
Skills
- Customer.io
- Braze
- Iterable
- Salesforce Marketing Cloud
- SQL
