Manager, Analytics & Insights - Programmatic

Fort Lauderdale, FL · Remote · US · USD 110,000-130,000 · 5+ years experience · Remote · Posted Oct 1, 2026

At a glance

The Programmatic Analytics and Strategy team at Zeta Global provides actionable insights to both external customers and internal teams.
As Manager, you will oversee a team of two analysts while taking a lead role in priority accounts and media and analytics strategy.
You will design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation.

Take a lead role on priority and complex accounts, helping shape the analytics and media strategy narrative for client engagements.
Partner with Sales and Customer Success to identify new business opportunities, support pitches, and expand scope within existing accounts.
Consult with clients on the development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.
Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.
Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines, maintaining quality standards, and ensuring analysts are prepared to present insights that drive meaningful client conversations.
Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.
Lead the design and execution of complex testing programs including brand lift studies, incrementality testing, and A/B experimentation.
Manage a small team of analysts, supporting their day-to-day workload, quality of output, and professional growth.
Mentor and train team members on analytical best practices, platform tools, client communication, and media strategy.
Review and provide feedback on analyst deliverables before they reach clients or senior stakeholders.

5+ years of experience in a digital media, programmatic analytics, or related role.
Deep experience in digital media strategy and programmatic analytics.
Proven track record designing and executing measurement frameworks and complex testing programs (brand lift, incrementality, A/B).
Experience pulling and synthesizing audience insights reports.
Client-facing experience with a demonstrated ability to lead strategic conversations.
Extensive experience with SQL and Excel / pivot tables.
Excellent presentation, visualization, and storytelling skills with PowerPoint.
Bachelor's degree in business, Finance, Economics, Statistics, Marketing, or equivalent experience.

Prior direct management experience
Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools
Master's degree or equivalent in Business, Finance, Economics, Statistics, Marketing, or equivalent experience

Depending on your location, this role could be hybrid (NYC, Fort Lauderdale, Nashville, LA, San Francisco) or remote.