Marketing Business Analyst

Costa Rica · Posted Oct 14, 2026

At a glance

At Zuora, we help businesses grow smarter and adapt faster. Our platform powers modern business models — from subscriptions and usage-based pricing to AI-driven and outcome-based offerings — helping companies launch new products, automate complex billing, and unlock predictable, recurring revenue.
We’ve led the Subscription Economy for more than a decade. Now we’re evolving again by building the definitive platform for quote to cash and helping companies monetize their products and services with an adaptable, AI-ready foundation.
The Opportunity
We are seeking an AI-native Marketing Business Analyst to serve as a strategic partner to Marketing Executive Leadership. This role will transform complex demand, marketing, customer, and revenue data into actionable insights that drive investment decisions, optimize performance, and elevate executive decision-making.
Marketing Analytics & Performance Optimization
- Analyze campaign, digital, event, ABM, product marketing, customer marketing, and demand generation performance.

The Marketing Business Analyst serves as a strategic partner to Marketing Executive Leadership, transforming complex data into actionable insights.
This AI-native role focuses on optimizing marketing performance, designing executive-level measurement frameworks, and driving investment decisions.
The position involves owning the marketing semantic layer and leveraging AI tools to accelerate insight generation and business intelligence.

Analyze performance across campaign, digital, event, ABM, product marketing, customer marketing, and demand generation.
Write complex SQL queries to extract, transform, and analyze data across multiple systems.
Build attribution, funnel, and conversion analyses to drive marketing investment decisions.
Maintain reusable definitions in markdown-based documentation and shared knowledge assets.
Partner with data engineering, RevOps, and business systems teams to ensure data quality and governance.
Design and maintain executive-level marketing performance frameworks, dashboards, and reporting.
Develop KPIs and measurement methodologies connecting marketing activities to revenue and business outcomes.
Translate complex analyses into clear narratives and recommendations for executive audiences.
Own the marketing semantic layer, including KPI definitions, business logic, and data dictionaries.
Design AI-powered workflows for reporting, forecasting, anomaly detection, and data enrichment.

5+ years of experience in marketing analytics, business analytics, revenue operations, or related analytical roles.
Expert-level SQL skills with the ability to work across large, complex datasets.
Experience building executive-facing dashboards, scorecards, and measurement frameworks.
Strong understanding of B2B marketing metrics, funnel analytics, pipeline generation, attribution, and revenue measurement.
Demonstrated ability to influence decision-making through data-driven storytelling.
Experience using AI tools and technologies to improve analytical workflows and business outcomes.
Advanced proficiency in BI platforms such as Tableau, Power BI, Looker, Sigma, or similar.
Excellent communication skills with the ability to present to executive leadership.