Marketing Data & Analytics Strategy Manager (R6054)

San Mateo · USD 150,000-230,000 / year · 5-8 years experience · Onsite · Posted Sep 24, 2026

At a glance

Shield AI is seeking a Marketing Data & Analytics Strategy Manager (R6054) to own the definition of marketing data and reporting requirements.
The role involves designing how marketing data is structured, stored, and governed, partnering closely with MarTech, data engineering, and contractors.
The manager will lead cross-functional performance analyses at the CMO level, synthesizing data across channels and functions into clear strategic narratives.

Own the definition of marketing data and reporting requirements.
Partner with stakeholders across Marketing and cross-functional teams to translate business questions into clear data specifications, schemas, and reporting structures.
Design how marketing data is structured, stored, and governed, partnering closely with MarTech, data engineering, and contractors.
Review technical designs, troubleshoot issues, and partner with engineers and vendors building the infrastructure using technical fluency.
Own the design and maintenance of centralized reporting and dashboards across the marketing funnel.
Lead cross-functional performance analyses at the CMO level, synthesizing data across channels and functions.
Prepare executive updates, business reviews, and strategic storylines for Marketing leadership and the C-suite.
Partner with Marketing leadership on annual and quarterly operating plans, defining metrics and targets and tracking progress against goals.
Proactively identify opportunities to improve data quality, instrumentation, and operational efficiency across marketing programs.

5-8 years of experience in marketing analytics, marketing operations, strategy consulting, or a similar role, with a track record spanning both strategic analysis and data/schema ownership.
Demonstrated experience defining data and reporting requirements with stakeholders and designing how that data should be structured and stored.
Hands-on technical fluency, including SQL, data modeling, and understanding of ETL and data pipeline concepts.
Experience owning executive-level, cross-functional performance analysis, synthesizing data across channels into a strategic narrative for senior leadership.
Strong storytelling and executive communication skills, with the ability to translate complex data into clear, C-suite-ready narratives.
Experience with analytics tools such as Google BigQuery, Google Analytics, Marketo, Looker Studio / Tableau, and Salesforce.
Strong project management skills, with a demonstrated ability to drive cross-functional initiatives from planning through execution.
Highly proactive and self-starting, able to operate with a high degree of ownership and autonomy.

Direct experience building or maintaining ETL pipelines, data models, or analytics infrastructure.
Familiarity with marketing funnel measurement and attribution models.
Fluent in AI/automation tools to improve analytics, reporting, or marketing workflows.

Bonus
Benefits
Equity
Temporary benefits package (applicable after 60 days of employment for temporary employees)