Marketing Technologies Director
Sony Interactive Entertainment
United States, San Mateo · USA-CA-San Mateo · USD 226,200-339,400 · 12+ years experience · Hybrid · Posted Oct 13, 2026
At a glance
- Experience
- 12+ years experience
- Workplace
- Hybrid
- Location
- United States, San Mateo · USA-CA-San Mateo
- Salary
- USD 226,200-339,400 · Base salary
About the role
- The Marketing Technologies Director leads PlayStation's global marketing technology organization across engineering, product management, UX, measurement and experimentation, audience activation, and marketing data.
- This leader owns the technology vision, architecture, product strategy, and roadmap for platforms used by marketers worldwide to reach hundreds of millions of players.
- The role is accountable for building secure, scalable, AI-enabled capabilities that improve marketing effectiveness, speed, and customer experience.
Responsibilities
- Lead multidisciplinary teams responsible for marketing technology engineering, product management, and UX, with clear goals, operating rhythms, and accountability for delivery.
- Own end-to-end delivery and operation of global marketing platforms, from discovery and architecture through launch, adoption, reliability, and continuous improvement.
- Set the architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.
- Define the marketing technology product vision and prioritize a multi-year roadmap based on customer value, technical feasibility, business impact, risk, and platform health.
- Establish engineering standards for security, privacy, reliability, observability, scalability, and the management of technical debt.
- Lead product discovery and UX research with marketing teams globally, converting user needs into intuitive workflows and measurable product outcomes.
- Evaluate build, buy, and partner options with technical rigor, and ensure third-party platforms integrate into a coherent, maintainable architecture.
- Lead the measurement and experimentation function, including test design, measurement frameworks, platform capabilities, and the use of results in marketing decisions.
- Lead audience activation and marketing data teams responsible for identity, segmentation, consent-aware audience management, data quality, governance, and activation readiness.
- Partner with Data Science and Analytics leaders to embed experimentation, causal measurement, predictive models, and decision support into marketing workflows.
Requirements
- Bachelor's degree in software engineering, computer science, data engineering, or a related technical field; equivalent practical experience is acceptable.
- 12+ years of experience across software or data engineering, technical product management, and marketing technology, including leadership of global teams.
- Direct software or data engineering experience and a record of leading engineering teams that built and operated production marketing technology systems.
- Demonstrated success building, launching, and operating enterprise SaaS products or internal platforms, beyond implementing or administering third-party tools.
- Technical depth in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability.
- Experience leading multidisciplinary organizations spanning engineering, product management, UX, measurement and experimentation, analytics or data science, and audience activation.
- Strong command of experimentation methods, marketing measurement, analytics, and the use of data to improve product and marketing decisions.
- Experience with AI-powered products, machine learning platforms, or automation in production environments.
- Experience owning multi-year technology and product roadmaps and making investment, architecture, and build-versus-buy decisions.
- Ability to influence senior leaders, communicate technical tradeoffs clearly, and lead transformation across teams and regions.
Preferred qualifications
- An advanced degree is preferred.
Benefits
- Medical
- Dental
- Vision
- Matching 401(k)
- Paid time off
- Wellness program
- Employee discounts for Sony products
- Bonus package
Workplace
- Base pay range may vary in line with hybrid working policy
Skills
- Software Engineering
- Data Engineering
- Product Management
- UX
- Cloud Architecture
- APIs
- Data Pipelines
- Audience Systems
- Machine Learning
- Automation
- Analytics
