Organic Growth Specialist (Games / Hardware / Services)

United Kingdom, London · GBR-London-10GMS · Hybrid · Posted Oct 5, 2026

At a glance

The Organic Growth Specialist is responsible for improving the discoverability of PlayStation’s game catalogue across traditional search engines and AI-powered answer engines.
Working closely with Editorial, Product Marketing, and Analytics, you will optimise content throughout the game lifecycle from announcement through launch and evergreen support.

Own SEO and GEO optimisation across a portfolio of PlayStation game franchises.
Identify opportunities through keyword, intent and entity research.
Partner with Editorial teams to optimise game pages, franchise hubs, buying guides and evergreen content.
Optimise page structure, metadata, headings, FAQs, internal linking and structured data.
Support major first-party and third-party game launches through search planning and optimisation.
Monitor search performance and identify opportunities for continuous improvement.
Work closely with Analytics teams to evaluate performance and prioritise opportunities.
Contribute to GEO initiatives that improve content retrieval and citation within AI-powered experiences.
Collaborate with Product teams to improve page templates, components and customer journeys.
Stay current with developments across Search, AI and the gaming industry.

Experience delivering SEO programmes for large websites or digital brands.
Strong understanding of keyword research, search intent and on-page optimisation.
Experience using enterprise SEO platforms and analytics tools.
Excellent analytical and problem-solving skills.
Strong written and verbal communication.
Ability to work collaboratively across multiple teams.
Passion for gaming with strong knowledge of PlayStation products and franchises.