Owala Brand Marketing Associate- Core & Campaign

Lehi, UT · Trove Brands · 2+ years experience · Onsite · Posted Oct 13, 2026

At a glance

Come help build Owala, the #1 hydration brand in the country and one of the fastest growing consumer brands in the U.S.
As a Brand Marketing Associate on the Core & Campaign team, you will help manage the product portfolio that powers the brand: the colors, patterns, product lines, and launches that show up on shelves and in carts every season.

Own day-to-day management of assigned product lines, including assortment detail, SKU setup, lifecycle tracking, and launch readiness
Support the seasonal color, pattern, and collection calendar from concept through launch, including sampling rounds, lineup tracking, approvals, and asset coordination
Drive new product introduction workstreams across cross-functional partners, keeping timelines, inputs, and decisions moving
Build and maintain portfolio reporting on sell-through, velocity, and SKU and color performance, and translate it into clear recommendations
Analyze sales data, consumer insights, and competitive activity to inform assortment, pricing, and lifecycle decisions
Contribute to product positioning, pricing inputs, packaging direction, and retailer-facing materials
Partner with Creative, Brand, and Community teams on campaign and product moments, including briefs, feedback rounds, and launch content
Support Sales with product stories, assortment detail, and merchandising inputs for key customers
Partner with Demand Planning and Operations on forecast inputs, inventory flow, and end-of-life transitions
Maintain accurate documentation, calendars, and shared sources of truth across a high volume of SKUs and simultaneous workstreams

Bachelor's degree and/or 2+ years of work/internship experience
Background in: CPG Brand Marketing, Finance, Sales, Consulting or other leadership development program experience
Skills: Financial acumen, strategy, leadership, creativity
Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly
Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures
Excellent written and verbal communication skills
Self-starter with ability to work with minimal supervision

Strong analytic ability to translate data into meaningful insights and action
Ability to strategically choose levers to balance short-term commitments and long-term brand health
Understand P&L mechanics and how to impact topline and bottom-line drivers
Ability to identify and evaluate brand building ideas across 4Ps and make connections across other brands in portfolio
Ability to determine how to use 4Ps to achieve brand strategy and goals
Demonstrate comfort and capability with brands in all stages of growth
Ability to influence and inspire direct and cross-functional team
Experience supporting products on a seasonal or fashion-calendar cadence, including sampling, color and material approvals, or assortment planning