Paid Advertising Specialist, Lead Generation
Argentina · Brazil · Chile · Costa Rica · Ecuador · Honduras · Mexico · Nicaragua · Peru · Colombia · Remote · 1-2 years experience · Remote · Posted Oct 6, 2026
At a glance
- Experience
- 1-2 years experience
- Workplace
- Remote
- Location
- Argentina · Brazil · Chile · Costa Rica · Ecuador · Honduras · Mexico · Nicaragua · Peru · Colombia · Remote
About the role
- The Paid Advertising Specialist is responsible for executing and optimizing paid advertising campaigns across various platforms for a book of business. This role involves partnering with lead strategists or independently managing end-to-end strategy, reporting, and performance monitoring for core clients.
Responsibilities
- Maintain flawless execution across paid advertising platforms including Meta, Google, and TikTok.
- Independently manage timelines, budgets, pacing, and day-to-day performance.
- Execute and optimize paid advertising programs end-to-end, including ad builds, reporting, and performance monitoring.
- Proactively identify growth opportunities, form test hypotheses, and recommend data-backed optimizations.
- Incorporate client objectives, constraints, and brand nuances into decision-making.
- Ensure accurate budget pacing and adherence to planned spend.
- Own the upkeep and execution of client testing roadmaps.
- Deliver on-time launches and updates for all campaigns and deliverables.
- Prepare and present performance reports and recaps using data storytelling.
- Leverage AI technologies and internal ecosystems to improve efficiency and operational workflows.
Requirements
- 1-2 years of digital marketing experience.
- 1+ years of experience with Direct Response marketing in E-Commerce.
- 1+ years of experience with Meta or Google Ads for direct response campaigns.
- 1+ years of experience leading paid advertising strategy for direct response marketing.
- 1+ years of experience with Google Analytics and Shopify.
- 1 year of client-facing experience and handling communications.
- Excellent Excel skills with understanding of advanced features.
- Excellent data analytics skills.
- Proficiency in spoken and written English at an advanced level.
Preferred qualifications
- Agency experience
- Lead Gen and B2B experience
- Experience with TikTok Ads, LinkedIn Ads, or Pinterest Ads
- Experience with other technical platforms
Benefits
- Base salary paid in USD
- Commission opportunities
- Unlimited Time Off
- Healthcare stipend ($50/month)
- National Holidays
- 2 Mental Health Recharge Days per year
- Ongoing employee development programs
- Quarterly awards with prize money
Workplace
- Fully flex work environment: full-remote, in-office, or hybrid.
Skills
- Google Ads
- TikTok Ads
- LinkedIn Ads
- Pinterest Ads
- Google Analytics
- Shopify
- Excel
- AI Technologies
