Paid Media Strategist, Fashion

Remote · Argentina · Brazil · Colombia · Mexico · 1-2 years experience · Remote · Posted Oct 14, 2026

At a glance

The Paid Media Strategist, Fashion, is responsible for owning the execution, performance, and growth of paid advertising campaigns within a designated book of business.
This role involves working closely with account leadership to ideate and evolve strategies while managing reporting, optimizations, and client communication.
The strategist leverages AI technologies and proprietary systems to enhance campaign performance and drive measurable business outcomes.

Full ownership and execution of performance marketing via paid social and paid media native platforms.
Execute builds and production across channels including Meta, LinkedIn, Google, YouTube, and Bing Ads.
Lead execution of optimizations to improve performance relative to goals.
Manage client budgets and advise on budget changes based on expertise.
Own strategic communication internally for client teams.
Provide weekly client progress recaps with performance insights and future recommendations.
Execute performance reporting and create presentations to articulate results to stakeholders.
Employ AI technologies to enhance and optimize business processes.
Utilize and leverage the company's Nova ecosystem.
Facilitate tactical needs with Specialists where applicable.

2-3 years of digital marketing experience, including 1-2 years in an agency setting.
Minimum 2 years of experience with Direct Response marketing in E-Commerce, Lead Gen, or B2B.
Minimum 2 years of experience with Meta Ads for direct response campaigns.
Minimum 2 years of hands-on experience with Search Engine Marketing.
Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development.
Significant campaign management experience in Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
Proficiency in Google/Microsoft Office Suites.
Proficiency in Google Analytics.
Strong understanding of full-funnel marketing.
Advanced proficiency in spoken and written English.