Pricing Strategy Director

San Francisco · USD 207,000-279,000 / year · 1-3 years experience · Hybrid · Posted Sep 28, 2026

At a glance

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

The Pricing Strategy Director plays an instrumental role in building and executing Asana's product monetization strategy.
Reporting to the Head of Pricing and Packaging, you will partner closely with Product, Sales/GTM, Marketing, Finance and operational leaders to launch and optimize monetization strategies.
This position focuses on driving sustainable revenue growth and delivering an exceptional customer experience across 1-2 business lines.

Drive the launch and optimization of offerings including packaging, pricing model, price levels, and discount strategy with a focus on 1-2 business lines.
Maintain an informed perspective on the business by examining operating metrics, customer data, and market trends to spot potential monetization opportunities.
Identify opportunities to drive impact in short term and long term, develop strategies to seize those opportunities, and drive decision making and organizational alignment.
Design and execute detailed customer, product, competitor, and financial analyses to support strategic recommendations.
Collaborate cross-functionally to create pricing and packaging recommendations and present findings to the executive team.
Orchestrate operational plan to implement monetization strategies by partnering closely with IT/Operations, Finance, Sales Enablement, and Deal Desk.
Participate in determining pricing KPIs, and track, monitor, and report on the effectiveness of implemented pricing and packaging changes and business health.

8+ years of pricing experience in strategy consulting / B2B software, which ideally includes 2+ years in pricing at enterprise-level SaaS companies
Proven experience in building pricing models, tools, and processes to optimize the pricing strategy
Robust analytical skills, including customer/competitor research and financial analysis to help drive data-driven decisions
Understanding of SaaS pricing, self-serve and sales-lead go-to-market strategies, and customer buying behaviors
Demonstrated ability to cultivate impactful cross-functional relationships and lead diverse teams to achieve business objectives
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them
Familiarity with pricing and packaging research techniques and proficiency in using survey tools such as Qualtrics
Familiarity with pricing trends in the marketplace, including AI pricing