Principal Product Marketing Manager, Nonprofits

San Francisco · USD 171,000-257,000 / year · Hybrid · Posted Oct 13, 2026

At a glance

GoFundMe is seeking a strategic, outcomes-obsessed Principal Product Marketing Manager to help shape the next chapter of how nonprofits grow.
This role sits at the intersection of consumer and B2B, helping to shape the nonprofit marketplace strategy, identify organizations to serve, and deliver differentiated value.
This is an early-stage opportunity with foundational questions still to answer, including validating the ideal customer profile and developing positioning.

Define our ideal customer profile by leading ICP and segmentation work grounded in customer needs, jobs to be done, priorities, and potential impact.
Partner with Research, BizOps, and cross-functional teams to test assumptions, build confidence, and drive alignment with leadership.
Shape our marketplace and peer-to-peer product strategy for nonprofits by leading product validations to test conviction and prioritization in our roadmap.
Lead customer interviews and readouts on what would be the most valuable product solution and likelihood to adopt.
Partner deeply with Product leadership throughout to inform long-term roadmap prioritization.
Build differentiated positioning and narrative by developing and testing positioning for GoFundMe’s evolving nonprofit offering across customer segments.
Connect positioning to a broader GTM strategy for how we roll it out and it shows up for the market.
Lead through influence by leveraging a deep understanding of nonprofits to drive alignment across cross-functional leadership.
Bring data, customer truth, and a clear point of view to inform both product and GTM strategy and make the company smarter about nonprofits.

Significant product marketing experience with principal-level scope, including work spanning business customers and consumer audiences.
Proven 0-to-1 product and market development, having helped take a strategically important product from an unproven product thesis through customer validation and scaled growth.
Demonstrated success shaping product strategy and influencing executive stakeholders beyond traditional launch execution.
Strong analytical and commercial judgment, with the ability to assess growth potential, investment requirements, and the strength of evidence behind a recommendation.
Excellent strategic and systems thinking, understanding how customer needs, consumer incentives, product capabilities, and business economics interact.
Exceptional positioning and storytelling skills, including experience developing and testing a new value proposition or evolving how customers understand a company’s offering.
Proven ability to lead complex, cross-functional go-to-market initiatives with measurable business impact.
Executive-level communication and influence, building alignment across teams, making tradeoffs explicit, and challenging assumptions constructively.
Ability to thrive in ambiguity and drive clarity by identifying important questions, determining how to answer them, and aligning teams.
Uses AI to amplify impact, finding creative ways to solve problems, work more efficiently, and deliver better results with strong judgment.