Product Lead, Growth Platform
Hong Kong, Hong Kong SAR · Hong Kong · Singapore · 2+ years experience · Posted Sep 30, 2026
At a glance
- Experience
- 2+ years experience
- Location
- Hong Kong, Hong Kong SAR · Hong Kong · Singapore
About the role
- As the Growth Platform Product Lead, you will own the product vision and roadmap for our growth middle-platform, lead a team of product managers, and act as the central partner to business, channel, and regional stakeholders who rely on the platform to hit their growth targets.
- This is a leadership role for someone who has built growth infrastructure at scale and knows how to turn a fragmented set of campaign tools into a unified, self-serve growth system.
Responsibilities
- Define the multi-year vision and roadmap for the growth middle-platform: campaign engine, task/mission system, rewards and incentive infrastructure, loyalty and tiering, user segmentation and targeting, and the ToB configuration and analytics layer that operators use daily.
- Set platform standards for reusability, configurability, and time-to-launch so that new growth activities can be shipped by business teams without bespoke engineering.
- Balance platform investment against business-line requests, and make clear, well-communicated prioritization calls.
- Lead the design and delivery of ToC growth products (campaigns, tasks, mega sales, loyalty) and the ToB capabilities behind them (campaign configuration, rules engine, budget and risk controls, reporting).
- Drive experimentation infrastructure and growth analytics so that every campaign is measurable, comparable, and optimizable.
- Leverage AI tools and automation to shorten experimentation cycles, surface insights faster, and scale growth operations with fewer manual touchpoints.
- Partner with channel owners across SEO, ASO, referral, affiliate, and paid to translate channel-specific funnel needs into platform capabilities.
- Identify high-leverage channel opportunities and build the platform features that amplify channel performance across markets.
- Serve as the single point of accountability for the growth platform with Trading, Listing, Paid Ads, Content, Affiliate, Referral, regional growth teams, and risk/compliance.
- Manage, coach, and develop a team of product managers; set clear goals, review work quality, and build a high-performance culture.
Requirements
- 5+ years of product management experience, including 2+ years managing product managers and owning a multi-quarter roadmap.
- Deep growth middle-platform experience: you have designed and shipped a campaign engine, task/mission system, incentive or rewards platform, loyalty program, or comparable shared growth infrastructure that served multiple business lines.
- Proven platform thinking: track record of consolidating scattered, one-off growth tools into a reusable, configurable, self-serve system, and of measuring the efficiency gains that resulted.
- Exceptional stakeholder management: demonstrated ability to run intake and prioritization across many competing internal customers, manage up to executive leadership, and hold the line on platform trade-offs without losing partner trust.
- Strong data and analytics fluency: comfortable defining campaign and platform metrics, reading experiment results, and using data to settle prioritization debates.
- Large-scale delivery: experience navigating complex cross-team dependencies in a fast-moving, global organization.
- High learning velocity: able to rapidly internalize new domains — crypto, regional markets, new channels — and connect product, data, and market signals into actionable strategy.
Benefits
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
Skills
- SEO
- ASO
- AI/LLM Tooling
