Product Manager - Sponsorships

New York · Remote · USD 185,000-250,000 · 10+ years experience · Full-time · Posted Oct 5, 2026

At a glance

Substack helps independent writers, podcasters, artists, and other creators build businesses around their work. Creators retain ownership of what they publish and build direct relationships with the people who value it.
Our Sponsorships team is building another way for creators to earn, alongside paid subscriptions. We’re looking for a product manager to help brands connect with these communities while preserving publisher choice and reader trust.

Substack is seeking a product manager to lead the development of its Sponsorships product, focusing on creating new formats and tools for creators and advertisers.
The role involves building a scalable marketplace that balances advertiser needs with publisher control and reader trust.
You will partner with cross-functional teams to drive product direction, from early-stage experiments to long-term platform infrastructure.

Set product direction and build a roadmap across near-term experiments and long-term platform work.
Develop sponsorship formats that integrate into email, web, and app experiences.
Build tools for brands and agencies to discover publications, book campaigns, and manage creative approvals.
Create tools for publishers to opt in, set preferences, manage placements, and track earnings.
Partner with Engineering and Ad Operations on inventory forecasting, campaign delivery, billing, and payouts.
Define measurement roadmaps for delivery, reach, engagement, and conversion outcomes.
Collaborate with Policy and Legal teams on advertiser eligibility, disclosure, and ad quality.
Scope, prototype, and ship product improvements in partnership with Engineering.
Work with the Sponsorships business team on launch plans, product education, and adoption.

10+ years of product management experience.
Meaningful ownership of advertising, monetization, or marketplace products.
Record of launching new products and growing adoption and revenue.
Understanding of how brands and agencies buy media and how publishers earn revenue.
Technical fluency across ad serving, data systems, APIs, and third-party integrations.
Strong product judgment and analytical skills to interpret experiments and customer behavior.
Clear written communication skills for creating product specs and explaining decisions.
Understanding of Substack’s product and the needs of its creators and readers.