Product Marketing Director

New York, NY · USD 157,050-303,500 / year · 12+ years experience · Posted Oct 14, 2026

At a glance

Yext is seeking a Product Marketing Director to lead go-to-market strategy for one of the company's product pillars.
This high-impact role sits at the intersection of Product, Marketing, Sales, and Customer Success to drive awareness, adoption, and revenue.

Define and execute GTM strategy for a set of Yext products, shaping positioning, narratives, launch plans, and growth initiatives.
Own positioning, messaging, pricing, and enablement for all new GTM motions from early concept through launch.
Lead product launches end to end, ensuring internal readiness and external execution are high-impact.
Partner with Demand Generation and Field Marketing to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion.
Craft differentiated, value-based messaging frameworks that resonate across buyer personas from CMOs to channel managers to local operators.
Translate technical capabilities into clear, compelling business outcomes aligned with customers' visibility and engagement goals.
Shape pricing and packaging recommendations reflecting market positioning and customer willingness to pay.
Own customer, competitive, and market insights for your product area by synthesizing feedback, market signals, and usage data.
Translate customer and market insights directly into roadmap priorities and work closely with Product to influence what gets built next.
Develop enablement content and programs that improve field confidence, messaging consistency, and win rates while delivering training to Sales, CS, and Channel teams.

12+ years of B2B SaaS product marketing experience, ideally in martech.
A commercially savvy operator who can connect market insight to roadmap decisions and connect product capability to revenue.
Proven ability to bring products to market and drive adoption in fast-paced, competitive environments.
Exceptional storytelling and communication skills, with the ability to turn data into compelling narratives for diverse audiences.
Experience shaping pricing, packaging, or GTM motions for new products or segments.
Strong cross-functional collaboration experience across Product, Sales, Marketing, and Customer Success.
Analytical mindset with the ability to turn data into strategy.
Experience building sales enablement materials and driving GTM success across both direct and indirect channels.
Self-starter with a high ownership mentality and a bias toward action.