Publicist
Los Angeles · USD 75,200-94,000 · 4+ years experience · Posted Oct 14, 2026
At a glance
- Experience
- 4+ years experience
- Location
- Los Angeles
- Salary
- USD 75,200-94,000 · Base salary
About the role
- Sony Pictures Animation is seeking a Publicist to join the Publicity/Digital team and help develop and execute publicity campaigns for upcoming feature films and series.
- The role involves managing multiple campaigns and priorities simultaneously while working closely with filmmakers, talent, executives, studio partners, and external agencies.
Responsibilities
- Develop and execute publicity campaigns for Sony Pictures Animation films and series in partnership with the broader Publicity/Digital PR team.
- Manage day-to-day publicity activities across multiple projects, timelines, and priorities.
- Develop and maintain relationships with entertainment, trade, consumer, animation, and digital media.
- Identify compelling stories and publicity opportunities around projects, filmmakers, talent, and artists.
- Draft press releases, pitches, talking points, briefing documents, media alerts, and other publicity materials.
- Coordinate and execute press interviews, junkets, screenings, premieres, festivals, conventions, awards events, and other publicity opportunities.
- Prepare filmmakers, executives, and talent for press opportunities by developing briefing materials and coordinating interview logistics.
- Partner closely with filmmakers and production teams to identify behind-the-scenes stories, creative milestones, and other opportunities to showcase the filmmaking process.
- Collaborate with Digital PR and social teams to extend publicity moments and identify opportunities for original and platform-specific content.
- Partner with Sony Pictures Entertainment teams, distribution partners, external agencies, and other stakeholders to ensure alignment across campaigns.
Requirements
- Approximately 4+ years of experience in entertainment publicity, communications, media relations, or a related field, or equivalent relevant experience.
- Experience contributing to and executing publicity campaigns for film, television, or other entertainment/media projects.
- Strong understanding of the evolving media landscape, with demonstrated ability to develop thoughtful press strategies, identify compelling story opportunities, and build productive relationships with media.
- Strong written and verbal communication skills, including experience developing pitches, press materials, briefing documents, and other communications for a variety of audiences.
- Experience supporting talent, filmmakers, executives, and/or other creative partners in a publicity or communications environment.
- Strong organizational and project management skills, with the ability to manage multiple projects, deadlines, and changing priorities.
- Sound judgment and discretion, particularly when handling sensitive information and navigating high-profile or fast-moving situations.
- Collaborative approach and ability to build effective working relationships across different teams, disciplines, and levels of an organization.
- Familiarity with digital media and social platforms and an understanding of how publicity, digital PR, and social media can complement one another.
- Ability to travel and work outside of standard business hours as required for key publicity events, including premieres, festivals, screenings, and junkets.
Preferred qualifications
- Experience in animation, family entertainment and/or franchise publicity is a plus, but not required.
Benefits
- Comprehensive benefits
