Senior Art Director
New York, NY · USD 125,000-140,000 · 7-10 years experience · Hybrid · Posted Sep 28, 2026
At a glance
- Experience
- 7-10 years experience
- Workplace
- Hybrid
- Location
- New York, NY
- Salary
- USD 125,000-140,000
About the role
- The Senior Art Director will shape the visual identity of the Zeta Marketing Platform across marketing, product storytelling, and customer touchpoints.
- This hands-on leadership role focuses on balancing creativity with clarity to make enterprise technology feel human.
- The position involves leading the visual evolution of the B2B SaaS brand while working closely with brand, product marketing, and content teams.
Responsibilities
- Own and elevate the visual identity of the SaaS platform across brand, demand generation, lifecycle, and product marketing.
- Lead concept development for integrated campaigns, product launches, and key brand moments.
- Translate complex B2B and technical concepts into clear, engaging visual narratives.
- Partner closely with copywriters, product marketers, and strategists to align art, messaging, and business goals.
- Establish and maintain scalable visual systems that work across channels and teams.
- Mentor and guide designers and junior art directors through thoughtful feedback and creative leadership.
- Ensure creative work is consistent, on brand, and optimized for performance across digital-first channels.
- Present creative direction and concepts to internal stakeholders with clarity and confidence.
- Manage multiple projects simultaneously while maintaining a high bar for craft and execution.
Requirements
- 7–10+ years of experience in design or art direction, with a strong portfolio of B2B or SaaS work.
- Proven experience leading visual direction for digital-first brands or platforms.
- Strong understanding of brand systems, typography, layout, and design for scale.
- Ability to simplify complex ideas without oversimplifying the story.
- Fluency in Adobe Creative Suite.
- Comfort collaborating with motion, web, and product teams.
- Experience working cross-functionally with marketing, product, and growth partners.
- Strong communication and presentation skills.
- A strategic mindset with an appreciation for performance, usability, and business outcomes.
Preferred qualifications
- Experience working on enterprise or mid-market SaaS platforms
- Familiarity with UX/UI principles or close collaboration with product design teams
- Motion, video, or interactive storytelling experience
- Experience evolving or rebranding an established B2B brand
Benefits
- Unlimited PTO
- Medical coverage
- Dental coverage
- Vision coverage
- Employee Equity
- Employee Discounts
- Virtual Wellness Classes
- Pet Insurance
Workplace
- Hybrid position based out of New York City HQ.
Skills
- Adobe Creative Suite
- Brand Systems
- Typography
- UX/UI Principles
- Interactive Storytelling
