Senior Director, Artist Lead, Columbia Records

United States, California, Los Angeles · Los Angeles · USD 155,000-175,000 · 8+ years experience · Hybrid · Posted Oct 5, 2026

At a glance

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
As a Senior Director, Artist Lead within Marketing, you are the lead marketing & digital strategist across assigned roster. You will be responsible for overseeing the planning, development, and execution of innovative marketing strategies for assigned artist projects, which will have a focus on Rock and Dance genres. You will lead collaboration across all internal departments, and all communication with external artist camps.

As a Senior Director, Artist Lead within Marketing at Columbia Records, you serve as the lead marketing and digital strategist across an assigned roster with a focus on Rock and Dance genres.
You will oversee the planning, development, and execution of innovative marketing strategies for artist projects while leading collaboration across internal departments and communication with external artist camps.

Lead the creation, development, and execution of marketing roll out strategies for assigned projects.
Participate in near- and long-term creative planning to ensure a clear and consistent message for assigned projects while acting as a central point of contact and lead.
Liaise with artist management on a regular basis and communicate label plans and expectations.
Manage campaign budgets for each assigned project.
Participate in managing release schedule as it pertains to assigned projects.
Lead brainstorm sessions with internal Viral/UGC and Audience Development teams to prepare campaign concepts for pitching and execution.
Assist in the creation and execution of artist messaging calendars across social media websites ensuring timely and accurate delivery.
Oversee and own digital setup across artist profile and campaign rollout.
Identify and analyze new and innovative exposure and revenue generating opportunities for assigned artists.
Coordinate video launches with release planning, including acquiring ISRCs, setting up YouTube premieres, and monitoring engagement metrics.

At least 8 years of progressive marketing experience in the music industry
Expertise in breaking artists in the Dance and Rock spaces
Excellent written and verbal communication skills for crafting compelling narratives and collaborating with various teams including artists camps and senior management
Demonstrated ability to apply ideas strategically while working to a set budget and timeline
Ability to generate original and engaging digital marketing and content ideas that align with the artist's brand
Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, YouTube Reddit and Snapchat
Strong understanding of short form content and what performs best online
Strong ability to manage multiple projects simultaneously and meet deadlines
Openness to feedback, willingness to learn new skills, and adaptability to rapidly changing digital trends and technologies
Strong sense of responsibility and accountability for deliverables, ensuring high-quality and timely output