Senior Director, Paid Media

Remote · 5+ years experience · Remote · Posted Oct 6, 2026

At a glance

Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.
Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.
Founded in 2000, Kaseya was built by builders - and we're still building. We look for people who create rather than wait, who see a hard problem and lean in, and who treat challenges as raw material. At Kaseya, everyone plays a role in shaping the future of IT: whether you're in engineering, product, sales, marketing, customer support, or operations, your work helps protect, defend, and optimize IT environments across the globe.
We're building teams that grow, perform, and make an impact. If you're driven by the itch to make things better - a product, a process, a career - you'll fit right in.
At Kaseya, we don't just raise the bar. We build it.
Position Summary

The Senior Director, Paid Media will own the strategy, execution, and performance of Kaseya's global paid media investment. This role involves building the paid media function from the ground up, including designing processes, playbooks, and measurement frameworks to scale with the business.

Own the global paid media strategy and budget across paid search, paid social, programmatic display, video, content syndication, and emerging channels.
Build the operational foundation of the paid media function, including processes, playbooks, campaign workflows, and QA standards.
Maintain hands-on involvement in in-platform strategy, campaign architecture, audience and bidding strategy, and budget pacing.
Set channel-level targets for pipeline, CAC, ROAS, and efficiency, while managing spend allocation based on performance data.
Build, lead, and develop a team of paid media managers and channel specialists.
Manage agency and vendor relationships, including performance accountability and contract negotiation.
Own the measurement and attribution framework in partnership with marketing operations and analytics.
Partner with demand generation on integrated campaign strategy to amplify offers and buyer journeys.
Collaborate with product marketing and brand teams to optimize ad creative, messaging, and landing experiences.
Present performance, forecasts, and investment recommendations to executive leadership.

10+ years of digital marketing experience with deep specialization in paid media.
5+ years leading paid media teams and owning eight-figure or high seven-figure annual budgets.
Proven track record driving pipeline and revenue through paid channels in B2B software or technology.
Expert-level command of major paid platforms including Google Ads, LinkedIn Campaign Manager, Meta, and programmatic DSPs.
Strong analytical and quantitative skills, including hands-on experience with attribution models and incrementality testing.
Demonstrated experience building or significantly rebuilding a paid media function, program, or process infrastructure.
Ability to operate in a hands-on capacity at the senior level, including building campaigns and analyzing data.
Demonstrated success building and developing high-performing in-house teams.
Executive communication skills with the ability to translate performance into business narratives for C-level audiences.

Experience in high-velocity, high-volume B2B demand generation environments.
Familiarity with the IT management, security, or infrastructure software landscape.
Experience marketing to IT buyers.
Experience with media mix modeling and navigating privacy-driven measurement change.
Experience at a company that scaled through acquisition.
Familiarity with ABM platforms and paid ABM execution such as 6sense, Demandbase, or RollWorks.